Mila-e Awarded
2025-07-15 03:39:02

Mila-bo's 'Mila-e' Wins the 6th Japan Childcare Support Award

Mila-bo's Innovative Service 'Mila-e' Recognized



Mila-bo, a pioneer in the field of municipal DX and maternal and child health services, has proudly announced that its groundbreaking service 'Mila-e' has been awarded the esteemed 6th Japan Childcare Support Award. This honor is presented by the Japan Childcare Support Association, which recognizes the value that products and services provide to parents, grandparents, and caregivers throughout Japan.

Since its inception in 2013, Mila-bo has consistently developed a wide range of services based on the needs of parents, municipalities, medical institutions, and other facilities. Among these services are mother-child health notebook applications, digital pre-examination tickets for vaccines, digital health check-up questionnaires for infants, and digital coupons for postpartum care. As a comprehensive service for childcare support, 'Mila-e' has been rolled out across more than 300 municipalities nationwide, offering a seamless support system from pregnancy to childbirth and parenting.

The 'Japan Childcare Support Award' celebrates products that have proven to be invaluable to parents, with criteria focusing on various aspects, such as safety, convenience, and enhancing parent-child communication. This year, 'Mila-e' was praised specifically for its ability to streamline administrative tasks for parents, thereby improving efficiency in municipal and healthcare operations. Such advancements have successfully increased the time parents can spend directly engaging with their children, a benefit that resonates deeply within the community.

The evaluation committee noted that the assessment of 'Mila-e' was based on the fact that it provides a digital service covering every stage from pregnancy through child-rearing, significantly reducing the burden of paper documentation for parents. They highlighted how the service not only enhances operational efficiency for municipalities and healthcare institutions but also creates a more nurturing environment for children and families by allowing parents more quality time with their kids. This recognition reflects the substantial utilization of the service across multiple municipalities, further cementing its value in the realm of childcare.

As it looks to the future, Mila-bo is committed to continuing its mission through 'Mila-e', striving to provide uninterrupted support to families from pregnancy through early childhood. The company is dedicated to listening sincerely to feedback from parents and all individuals involved in childcare, contributing to the development of better communities that prioritize the well-being of families.

Understanding the Japan Childcare Support Award


The Japan Childcare Support Award is an initiative that appreciates and honors products deemed valuable for parents and grandparents in their caregiving roles. This year marks the sixth edition of the award, covering a broad spectrum of categories related to 'clothing, food, and housing.' Its eight award areas include everyday goods, gadgets, services, applications, appliances, automobiles, as well as projects initiated by municipalities.

The evaluation criteria consist of five key points: 1) safety and security, 2) convenience and reduction of burden, 3) enhancement of child development, 4) promotion of parent-child communication, and 5) comfort, all aimed at facilitating enjoyable parenting experiences. Ultimately, products and services demonstrating exceptional qualities in any of these areas are recognized by the judging committee.

The official website for the Japan Childcare Support Award can be found here.

Innovations Offered by 'Mila-e'


1. Public Certification and Common ID - 'Mila-e Authentication'


The 'Mila-e Authentication' service allows for public personal certification and management of common IDs, streamlining the electronic application process by reducing the amount of basic information that needs to be filled out.
Learn more about Mila-e Authentication

2. Municipal Window DX - 'Mila-e Application'


This service simplifies multiple procedure applications into one single process, allowing for easier and faster submission right from a smartphone.
Discover Mila-e Application

3. Online Reservations - 'Mila-e Booking'


This digital service enhances the reservation and reception processes, seamlessly integrating with the mother-child health notebook app for consultations and event bookings.
Explore Mila-e Booking

4. Digital Pre-Examination Tickets - 'Mila-e Vaccination'


This service allows for effective collaboration between municipalities, medical institutions, and parents, improving convenience and preventing errors regarding vaccination schedules.
Check out Mila-e Vaccination

5. Digital Health Check-Up Questionnaires - 'Mila-e Check-Up'


Mila-e provides a digital questionnaire service that can adapt to either individual or group health checks, maintaining comprehensive records for ongoing management.
Find out about Mila-e Check-Up

6. Mother-Child Health Notebook App - 'Mila-e Oya-ko Notebook'


This app integrates multiple support functions, delivering notifications, an AI scheduler for vaccinations, and tracking for health check records.
Learn more about Mila-e Oya-ko Notebook

7. Digital Coupons - 'Mila-e Coupons'


Mila-e offers a digital coupon service that handles postpartum care and tracks the utilization of these digital vouchers in real time.
Discover Mila-e Coupons

About Mila-bo


Founded in December 2013 and headquartered in Chiyoda, Tokyo, Mila-bo aims to create a future that does not yet exist and contribute to society through technological advancements. They specifically focus on electronic application services and DX solutions in maternal and child health, welfare, medical, and educational sectors. Currently, the company supports the digital transformation of approximately 400 municipalities. Additionally, Mila-bo established the joint venture 'Hug Labo' with Gakken in December 2022 to manage a childcare cloud service called 'hugmo'. They also played a pivotal role in the formation of the 'Children’s DX Promotion Association' in February 2023, with the company president serving as a director.

For more information about Mila-bo, visit their official website: Mila-bo.


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