#Japan #Shibuya, Tokyo #Hammock #Hot Profile #Watanabe Electric

Strengthening Organizational Power with Hot Profile

In a recent case study, Watanabe Electric Industry Co., Ltd. demonstrated the potential of utilizing the cloud-based business card management and sales support tool, Hot Profile. Founded in 1940, Watanabe Electric has spent over eight decades evolving as a leader in the electrical measurement device industry. Known for offering critical measurement and monitoring solutions for factory automation (FA) and building automation (BA), the company embraces the latest technologies, such as IoT and wireless communication, allowing them to develop a comprehensive range of products from hardware to applications. They actively tackle social themes such as environmental impact reduction and energy management through the delivery of their products.

The Need for Hot Profile

Given the intricacies of their products, which often necessitate partial implementations across multiple departments, effective sales activities that promote proposals seamlessly within the organization were increasingly crucial. Watanabe Electric recognized the need to share customer interaction histories and feedback across the organization to bolster its collective capability. Historically, sales reports were limited to weekly summaries and were managed independently by department members, making it difficult for management and technical teams to receive real-time customer insights. Moreover, manual processes for business card management and follow-ups post-trade shows resulted in significant inefficiencies, prompting the need for greater operational effectiveness.

Key Challenges Identified:

• - Sales histories remained in weekly reports, complicating situation understanding and transitions.
• - Insights from customers struggled to flow to technical and executive levels, reducing their utility for product development and decision-making.
• - Manual efforts related to business card management and follow-ups consumed excessive resources.

Why Choose Hot Profile?

Watanabe Electric pinpointed the reasons for selecting Hot Profile as follows:

• - An intuitive interface allowing employees to work seamlessly.
• - Flexible customization that enables reporting formats tailored to their business needs.
• - Operational confirmations during the trial period at trade shows showcased capabilities from business card management to reporting.

Results Achieved with Hot Profile

The implementation of Hot Profile brought about significant organizational enhancement and operational efficiencies, summarized as follows:

• - Established a company-wide system that shares sales information, enhancing collaboration with technical teams.
• - Facilitated more vibrant communication between junior and senior sales personnel, leading to shared sales expertise growth.
• - Captured business card data and interaction histories immediately following trade shows, significantly reducing operational efforts.
• - Enabled automated follow-ups for highly interested customers, improving sales approaches.

In light of this implementation, Mr. Keita Sakurai, Head of Sales Support Group at Watanabe Electric, commented on the ongoing growth and future expansions.

"We have received requests from teams handling different products wanting to enhance their business card management. We feel there still exists considerable scope for utilizing this tool. For instance, rather than outputting data for meeting materials, we wish to facilitate discussions by viewing the Hot Profile screens directly. Voices are rising from management urging us to consider more ways to leverage its potential, and expectations for a shared information foundation across the company continue to grow,” he shared.

About Watanabe Electric Industry

Watanabe Electric Industry - Official Site

About Hot Profile

Hot Profile is a next-generation sales platform that integrates business card management with AI technology. It allows for seamless execution of essential sales processes such as new client acquisition and sales support in a one-stop solution, providing increased efficiency and sophistication in sales activities. By analyzing the vast data within sales operations, AI can visualize and propose the next actions needed. By maximizing customer data, it enables strategic sales initiatives, supporting productivity improvements and revenue growth for every level of sales staff and management.

For further details on Hot Profile, visit Hot Profile Product Page.

About Hammock Inc.

Hammock, established in 1994, is a software manufacturer dedicated to providing innovative solutions powered by technology to facilitate new experiences. With a mission to solve customers’ challenges and needs through IT, Hammock emphasizes high quality, swift, and reasonably priced offerings. Founded in Shinjuku, Tokyo, with a capital of 83.86 million yen, Hammock continues to deliver cutting-edge products, including AssetView Cloud+, DX OCR, and Hot Profile, meeting the demands of modern enterprises.
Hammock Official Site

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