First Horizon Bank Launches New Coliseum Signage and Cardholder Perks

First Horizon Bank Enhances Fan Experience with New Signage and Entry Program

First Horizon Bank has recently made a significant update to its branding at the Greensboro Coliseum, unveiling new signage that reflects its commitment to the community. Alongside this visual transformation, the bank launches an innovative program designed to enhance the attendee experience at the arena, known as the "First In" program. This initiative specifically caters to First Horizon Bank cardholders, allowing them expedited entry into events held at the venue.

A New Era for the Coliseum

The recently renamed First Horizon Coliseum in Greensboro, North Carolina, now features prominent signage throughout the venue that signals its partnership with the bank. This partnership is more than just a branding exercise; it represents a multi-year naming rights agreement that underscores First Horizon’s dedication to not only the sports community but also to the local residents who frequent the venue for various events.

Local sports fans will appreciate the bank's recent designation as the "Official Bank of the Greensboro Gargoyles," the East Coast Hockey League (ECHL) team associated with the Carolina Hurricanes. This collaboration represents a new chapter in the arena's history, which has hosted countless memorable moments over the past 65 years.

Enhancing the Fan Experience

In addition to the eye-catching signage, First Horizon Bank aims to provide a more streamlined experience for its customers attending events. The "First In" entry program is designed to simplify and expedite the arrival process for bank cardholders. With this program in place, fans can access a designated entrance, thereby avoiding long lines typically seen during peak event times.

To leverage this unique opportunity, participants must present their First Horizon Bank credit or debit card along with their event ticket at the entry gate. This approach ensures that cardholders spend less time waiting in lines, allowing them to enjoy the event promptly.

According to Todd Williams, the Piedmont-Triad Market President for First Horizon, the bank's involvement at the Coliseum symbolizes a strong commitment to enriching community experiences. He expressed pride in the partnership, stating, “Being the Official Bank of the Greensboro Gargoyles and offering our clients the convenience of expedited entry truly elevates the fan experience.”

How the "First In" Program Works

The mechanics of the "First In" entry program are straightforward yet effective. Here’s how it works:
1. Bring Your Card: Ensure your First Horizon Bank credit or debit card is ready to present.
2. Locate the "First In" Entrance: Head to the south end of the arena and look for the clearly marked entrance.
3. Enjoy Faster Access: Show your card at the designated gate to bypass longer general lines and gain quicker access to your event.

This program applies to all ticketed events held at the First Horizon Coliseum, including concerts, sports games, and community events, making it a versatile benefit for bank customers.

About First Horizon Bank

First Horizon Bank, a key player in the financial services sector, boasts approximately $83.9 billion in assets. The bank operates across twelve states in the southern U.S. and offers a wide range of services— including commercial banking, private banking, wealth management, and more.

The institution has received numerous accolades for its operational excellence and commitment to customer satisfaction, making it a reputable choice among banking institutions in the U.S. For more information, visit First Horizon's official website.

Conclusion

As the Greensboro Coliseum continues to be an icon of entertainment and social gathering, First Horizon Bank’s recent initiatives signify a robust partnership aimed at elevating the overall event-going experience. With new signage illuminating the venue and innovative programs like "First In" improving access for cardholders, the bank is poised to leave a lasting impact on the community it serves.