#USA #Boston #FORM #Retail Execution #Trax

FORM Strengthens Leadership Team for Innovative Retail Solutions

As part of a strategic initiative to enhance its capabilities in the rapidly evolving retail landscape, FORM, a premier provider of mobile task management and AI-driven retail execution solutions, has unveiled its newly combined leadership team. This announcement comes on the heels of the merger with Trax, a move aimed at unifying resources and expertise to drive innovation in retail services.

The leadership reshuffle at FORM assembles a diverse group of seasoned executives from both companies, all possessing extensive experience in consumer packaged goods (CPG), retail operations, and artificial intelligence. The aim is clear: to streamline operations, improve retail execution efficiency, and tackle critical challenges faced by global retailers, grocery operators, and CPG businesses as they navigate a demanding marketplace filled with rising expectations.

"We are at a pivotal moment in the retail sector, and we believe FORM is uniquely equipped to provide valuable insights and execution capabilities to our customers in this challenging landscape," said Ali Moosani, CEO of FORM. He emphasized that the new leadership structure empowers the organization to respond more quickly and intelligently to the pressing needs of clients focused on optimizing on-shelf availability and compliance, all while keeping costs in check.

The new executive roster includes:
- Steve Manning — Chief Financial Officer
- David Gottlieb — Chief Revenue Officer
- Chris Berry — Chief Technology Officer
- Alexander Zagvazdin — Chief Product Officer
- Kendra Ricenbaw — Chief Operating Officer
- Kevin Corcoran — Chief Customer Officer
- Rafal Cycon — Chief AI Officer
- Josh Mitchell — Chief Delivery Officer
- Matt Collins — Chief Marketing Officer

The merger, backed by Gemspring Capital, positions FORM and Trax to set a new global standard in retail execution technology. With over 100,000 CPG and retail workers utilizing their combined expertise worldwide, the leadership team plans to integrate FORM's task management and workflow automation solutions with Trax's advanced infrastructure, including computer vision technology. This integration will offer frontline teams real-time data and insights, thereby enhancing their capacity to address issues like inconsistent shelf visibility and compliance.

Moosani added, "This is truly a powerhouse team, bringing a combination of energy and capabilities that are essential for our success. We are committed to putting in the hard work necessary to generate tangible benefits for our customers that exceed their expectations."

About FORM

With a mission to empower mobile workers globally, FORM offers innovative solutions designed to facilitate effective communication and coordination in the field. Their platforms, including the AI-enabled GoSpotCheck and the FORM OpX, are instrumental in connecting teams, leaders, and missions while maintaining high standards of operational efficiency. Serving over 100,000 users across 45 countries, FORM stands at the forefront of retail technology, constantly adapting to the needs of a dynamic industry. For additional insights and updates, visit form.com.