#United States #Arrow Financial #Glens Falls #Arrow Bank

Arrow Bank Rebrand: A Step Towards Simplification and Growth

In a significant move aimed at enhancing its market position, Arrow Financial Corporation (listed on NasdaqGS as AROW) recently announced the merger of its banking subsidiaries, Glens Falls National Bank and Trust Company and Saratoga National Bank and Trust Company. This strategic merger has culminated in a rebranding initiative, leading to the newly formed entity being named Arrow Bank National Association, or simply Arrow Bank.

The decision to unify these banks isn't merely cosmetic; it's a calculated effort to rationalize the bank's brand identity and deliver a unified service to its clients. By streamlining under one cohesive name, Arrow Bank intends to fortify its presence in the financial landscape while ensuring that it maintains its hallmark of local, personalized banking services. Customers can expect continuity as the familiar faces behind the bank remain unchanged, preserving the quality service they have relied upon.

The leadership team remains intact, ensuring stability amid the transition. According to David S. DeMarco, the President and CEO of Arrow Financial Corporation, this unification is more than just a branding exercise. He emphasizes the importance of aligning their mission, vision, and values across all operational sectors. Despite the evolution of its brand, the commitment to exceptional service, trusted relationships, and community engagement remains a top priority.

Arrow Bank's history is rich, with roots dating back to Glens Falls National Bank’s establishment in 1851 and Saratoga National Bank’s inception in 1988. The merger honors this legacy by combining the strengths and legacies of both institutions into a singular identity that reflects their collective heritage. Through this unification, Arrow Bank is determined to grow further while honoring its historical legacy and strong local roots.

The bank operates 38 branches spread across northeastern New York, from Albany to Clinton counties. As of now, Arrow Financial Corporation boasts an asset size of approximately $4.4 billion and employs over 550 individuals. The rebranding rollout will begin in January, featuring updates to signage and marketing materials, but without disrupting customer experience.

As clients remain accustomed to the same locations and staff, the transition aims to be seamless. This move signals a commitment to ongoing growth while ensuring that customer familiarity remains intact.

For individuals seeking more information or wishing to keep abreast of developments, Arrow Bank invites clients to visit their website at arrowbank.com.

In conclusion, this merger is marked not just by a new name but by a renewed commitment to the customers and communities they serve. Arrow Bank looks poised to embrace the future, continuing a tradition of excellent service and community involvement that will define its operations for years to come.