#United States #San Francisco #FemTech #Willow Innovations #Breastfeeding

Introducing Willow’s Latest Innovations for Breastfeeding

Willow Innovations, Inc. has significantly strengthened its dedication to breastfeeding mothers with the launch of new accessories tailored for pumping and milk storage. Following an impressive growth of nearly 300% in sales for its pumping and feeding products, the mom-led company is now solidifying its reputation as a leading destination for innovative maternal solutions. The new accessories include the Silicone Wearable Breast Pump, Glass Breast Milk Pitcher, and Breast Milk Storage Bags, all designed to optimize the breastfeeding and pumping experience for new mothers.

Proven Growth and Customer Trust

In 2024, Willow Innovations showcased its ability to convert consumer trust into substantial sales, achieving impressive growth figures that underscore mothers' reliance on its products. With over a decade of experience in the sector, Willow owns a well-established ecosystem of breastfeeding solutions, built on strong connections with mothers and an inherent understanding of their needs.

Sarah O'Leary, CEO of Willow and a mother of two, emphasized the company’s mission: “Our objective has always been to create products that reflect the realities of motherhood and transform how mothers manage breastfeeding.” This insight has led to the development of tools that aim to simplify and streamline the entire milk collection and storing process.

New Products Overview

Silicone Wearable Breast Pump

The Willow Silicone Wearable Breast Pump, priced at $15.99, offers a gentle and effective alternative for mothers, especially those establishing their milk supply or managing any complications. Designed for versatility, it aids mothers in various situations, from weaning to relieving discomfort during pumping sessions.

Glass Breast Milk Pitcher

The eco-conscious Willow Glass Breast Milk Pitcher retails for $19.99 and serves as a practical solution for combining milk from multiple sessions. The 32-ounce pitcher features an easy-pour spout, supporting the efficient transfer of milk into storage containers. This method minimizes waste and ensures mothers can streamline their feeding approach with ease.

Breast Milk Storage Bags

Available at $17.99 for a pack of 100, the new single-use Willow Breast Milk Storage Bags are designed with convenience and safety in mind. They feature an easy-pour spout, a leak-resistant seal, and a self-standing base, eliminating worries about spills or spoilage when storing breast milk in the fridge or freezer.

Listening to Customers

The development of these products stems from direct feedback from mothers, indicating a strong commitment by Willow to adapt and innovate based on genuine needs. Rated #1 in customer satisfaction among breast pump users, the company continuously engages with mothers and lactation experts during its innovation processes.

Where to Find Willow Products

With these new additions along with its award-winning wearable pumps (Willow 360® and Willow Go®), moms can confidently navigate their postpartum journeys with convenient solutions tailored to their unique needs. The new accessories are available for purchase now through onewillow.com and will also be featured at Target stores and online beginning March 2025.

Conclusion

Willow Innovations Inc. continues to revolutionize the breastfeeding landscape, with a solid foundation in customer satisfaction and a clear focus on improving the experiences of breastfeeding mothers. As they redefine how women manage and enjoy the feeding process, Willow remains steadfast in its mission to provide innovative, easy-to-use products that resonate deeply with mothers nationwide.