RXBAR Launches Fall Treats with New Apple Pie Flavor After Four Years

RXBAR's Return to Fall Flavors: Apple Pie and Pumpkin Spice

As the leaves begin to fall and temperatures cool, RXBAR is ready to spice up your snack game with exciting new flavors, making a delightful combination for the season. This August marks a significant moment for the brand, as it unveils a limited-edition RXBAR Nut Butter Oat Apple Pie—its first new seasonal flavor in over four years. The new flavor comes at a time when apple flavored treats are rapidly becoming the new trend of fall, giving consumers another nostalgic option beyond the beloved classic pumpkin spice.

The New Flavor Experience

The RXBAR Nut Butter Oat Apple Pie is designed to entice taste buds with its comforting flavors reminiscent of autumn. Each bar is packed with 10g of protein derived from wholesome ingredients such as whole grain oats, cashews, egg whites, and wildflower honey. Fans will experience a delightful combination of cooked apples, warm cinnamon, and a buttery pastry taste that is sure to evoke memories of cozy fall gatherings and homemade desserts.

Regina Cabrera, Senior Brand Manager at Mars Snacking, highlights the emotional connection flavors have during this season, stating, "Certain flavors have the power to instantly transport us, bringing back memories of gathering in the kitchen, sharing homemade desserts and embracing everything we love about fall."

Satisfying the Seasonal Cravings

The RXBAR Nut Butter Oat Apple Pie joins an already impressive lineup of RXBAR’s Nut Butter Oat product line, which features options like Honey Cinnamon Peanut Butter and Dark Chocolate Peanut Butter. What sets this seasonal offering apart is its delightful apple pie profile, answering the demand for comforting and feel-good snacks during cooler months.

In addition to the introduction of the apple pie flavor, RXBAR is also bringing back one of its most popular offerings since its launch in 2015—the RXBAR Pumpkin Spice 12g Protein Bar. This protein-rich snack is crafted from simple ingredients, including cinnamon, pumpkin, cloves, egg whites, dates, and nuts, ensuring that pumpkin spice lovers get their seasonal fix.

Both the RXBAR Nut Butter Oat Apple Pie and the returning Pumpkin Spice Protein Bar will be available nationwide at select retailers starting in August for a limited time. The apple pie variety can be found in single bars for an MSRP of $2.79 or in five-count boxes priced at $11.99. Similarly, the Pumpkin Spice bar is available in the same packaging and price points, making it easy for fans to stock up.

As the race for seasonal treats begins, consumers can look forward to experiencing these nostalgic flavors that embody the spirit of fall. Not only delighting the palate, but each bar also offers a great source of fiber, elevating snack time while supporting a healthy lifestyle.

Conclusion

So whether you are in search of that sweet, comforting taste of apple pie or the classic pumpkin spice flavor, RXBAR is ready to satisfy all your fall cravings. Make sure to grab them while supplies last, and enjoy the warm, cozy, and nourishing delight that each bar offers. To learn more about the products, visit RXBAR.com or connect with them on social media platforms at @RXBAR.

Get ready for a taste that truly embodies the essence of fall!
(Food Business News highlighted that apple is set to trend, offering a compelling shift from the typical pumpkin crash. It’s not just a snack; it’s an embrace of the season.)