#Japan #Nishinomiya #Omikare #Konan University #dating project

Introduction

In a proactive initiative, Omikare, a leading matchmaking event platform, announced a collaboration with the Faculty of Management and Innovation (CUBE) at Konan University. The partnership, led by Professor Aoki Yoshitaka, aims to tackle the pressing issue of meeting opportunities for young adults in Japan, particularly targeting those in their twenties. Starting in April 2026, the project will engage students in developing innovative business ideas that will culminate in a final presentation in July 2026.

The Context of the Project

Japan’s declining birthrate is a concerning trend, and one of the causes is a common sentiment among many singles: a lack of opportunities to meet potential partners. This project acknowledges that while discussions around dating and marriage have predominantly been approached in isolation, it’s essential to contextualize them within the broader framework of life design. The hesitation to engage in serious conversations surrounding dating often stems from its sensitive nature. However, Omikare, as a trailblazer in the matchmaking industry, wants to address this issue head-on and contribute to a change in societal awareness. Far from merely creating meeting opportunities, the aim is to transform the perception of marriage into an integral element of life planning.

Project Overview

This initiative will be hosted by CUBE at Konan University and supported by Omikare’s President, Masahito Kurumiya. From April to July 2026, students will work on proposals aimed at enhancing the wellbeing of young adults through innovative dating concepts. Targeting community engagement in Hyogo Prefecture, participants will conduct market research, define issues regarding meeting opportunities, and design practical event plans and PR strategies.

Steps Towards the Final Presentation

1. Market Research: Delving into the challenges and opportunities surrounding young people's dating experiences.
2. Concept Development: Clearly defining issues that need addressing and outlining the core concept of the events.
3. Planning and PR Proposal: Designing event content and public relations strategies to actualize the defined concept.

Lecture by Omikare’s President

On April 14, 2026, a significant lecture took place at Konan University’s Nishinomiya Campus. President Masahito Kurumiya addressed students about the core objectives of Omikare. He discussed the current state of the matchmaking market and the intrinsic value of the 'excitement' felt in potential relationships. Kurumiya emphasized the importance of viewing dating not just as isolated experiences but as integral components of life design.
During the Q&A session, students posed insightful questions, such as the reasons behind the lower participation costs for women and the essential differences between various dating services. Kurumiya concluded by expressing hope that students’ innovative ideas would inspire a fresh perspective within the matchmaking industry.

Future Developments

Looking ahead, the final presentation of this project is scheduled for July 21, 2026. Throughout the 15 lectures, students will refine their business plans, paving the way for Omikare’s ongoing efforts to promote collaboration with universities. By inspiring young individuals to actively consider and engage with life design concepts that encompass marriage, Omikare aims to foster a societal shift.

In closing, Omikare operates the leading marriage support site in Japan, boasting over one million members and delivering comprehensive listings of matchmaking events, parties, and more across the nation. The company is dedicated to creating holistic meeting opportunities by combining online and offline experiences. Interested media representatives are encouraged to reach out for potential coverage of the final presentation at Konan University.

Company Overview

Company Name: Omikare Co., Ltd.
President: Masahito Kurumiya
Headquarters: 8th Floor, Plenage Yoyogi Building, 1-35-1 Yoyogi, Shibuya, Tokyo
Business: Management of marriage support media and related services
Website: Omikare