IAAPA Enters Global Partnership with Expression Capital Partners to Drive Growth in the Attractions Sector

In a significant move for the attractions industry, the International Association of Amusement Parks and Attractions (IAAPA) has announced a global partnership with Expression Capital Partners. This collaboration is set to focus on fostering growth and investment across various sectors within the attractions landscape. As the leading association representing the global attractions industry, IAAPA's new ally, Expression Capital Partners, is not only a private equity powerhouse but also serves as an M&A advisory entity, bringing extensive expertise tailored specifically for attraction owners and operators worldwide.

Expression Capital Partners is fully licensed and regulated by the UK’s Financial Conduct Authority. What makes this firm unique from typical private equity companies is that its founders are deeply rooted in the entertainment industry, often stemming from families that have long contributed to the development, operation, funding, and innovation within the attractions space. This generational experience enables them to offer unmatched insight into the dynamics of the attractions and entertainment sectors.

"We are thrilled to welcome Expression Capital Partners as our global private equity and M&A advisory partner," stated Jakob Wahl, IAAPA's President and CEO. "Their extensive industry knowledge and understanding of our members' needs are invaluable. This partnership offers members high-level investment advice, strategic financial support, and the opportunity to transform bold ideas into reality. We're excited to collaborate to elevate the attractions industry on a global scale."

During the IAAPA Expo 2025, Elliot Hall, a founding partner at Expression Capital, elaborated on their vision for supporting the global attractions community. "We pride ourselves on being the exclusive private equity and M&A advisory partner for IAAPA. With decades of experience in the entertainment sector, our team understands this industry uniquely. Whether our members seek investment, capital raising, or want to explore new concepts or opportunities for mergers and acquisitions, we stand ready as a trusted resource to bolster the long-term growth of the entire attractions sector."

Benefits for IAAPA Members


This groundbreaking partnership will offer several key advantages for IAAPA members:
  • - Direct Access to Specialized Investment Expertise: Members will benefit from investment advice from a company deeply embedded in the attractions and entertainment industry.
  • - Support for Transactions: Guidance on matters related to buying, selling, merging, or raising capital, including navigating complex transactions.
  • - Exploration of Strategic Investments: Opportunities to engage with entertainment investment and other capital channels.
  • - Advisory Services for New Concepts: Help in developing visionary ideas into fully funded and operational attractions.
  • - Enhanced Global Financial Connections: This partnership expands opportunities for all businesses, from startups to established operators, to pursue transformative growth.

Overall, this partnership underscores IAAPA's commitment to providing its members with a trusted ally to assist in innovation, expansion, and building a sustainable future for their enterprises. By leveraging the expertise of Expression Capital Partners, IAAPA members can look forward to a fortified industry built on collaboration and strategic investment ventures.

Topics Entertainment & Media)

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