#USA #Grand Rapids #BISSELL #Pet Care #Austen Kroll

BISSELL Enters the Pet Care Market with Austen Kroll

BISSELL, a brand synonymous with pet care and home cleaning, is taking a significant leap into the pet wellness sector to mark its 150th anniversary. This momentous milestone aligns with a fresh partnership with reality TV actor Austen Kroll, known for his role as a cat dad to his feline companions, Piper and Martini.

The collaboration kicked off with the debut of the BISSELL Pet Care line, showcasing two flagship products: the CleanWell™ Automatic Litter Box and the HydrateWell™ Automatic Water Fountain. Early demonstrations took place at Meow Parlour, New York City’s first cat café, where Kroll introduced these innovations amidst adoptable cats, blending a social cause with the launch.

The Innovations

CleanWell™ Automatic Litter Box

BISSELL's CleanWell™ Automatic Litter Box stands out as a self-cleaning solution featuring OdorVault™ Technology, engineered to keep odors in check. It boasts an extra-large waste bin capable of holding litter for up to 20 days, making it a great option for multi-cat households. It also incorporates an app that enables pet owners to monitor their cats' litter box usage, providing insights into their health and managing waste levels on the go.

HydrateWell™ Automatic Water Fountain

In addition, the HydrateWell™ Automatic Water Fountain encourages cats to stay hydrated with a continuous flow of fresh water, a vital aspect of their health that supports kidney and urinary function. This fountain is equipped with Advanced SlimeShield™ Antimicrobial Technology to prevent build-up, along with a five-layer filtration system. The design features a 2.7-liter tank that can provide fresh water for up to two weeks, emphasizing convenience for busy pet owners.

Austen Kroll's Perspective

Kroll shared, “Piper and Martini think they run the house, and honestly, they’re not wrong. The BISSELL CleanWell Automatic Litter Box and HydrateWell Automatic Water Fountain have made day-to-day cat dad life so much easier, providing me peace of mind that they’re well cared for while giving me more time with my favorite ladies.”

This sentiment reflects BISSELL's commitment to enhancing the lives of both pets and their owners by delivering not just products, but thoughtful solutions to everyday pet care challenges.

A Commitment Beyond Products

BISSELL isn't solely focused on pet products; it also emphasizes a commitment to the welfare of animals. Each purchase contributes to the BISSELL Pet Foundation, a nonprofit organization working tirelessly to reduce pet homelessness. Since its establishment, the foundation has impacted over 1.2 million pets through various initiatives including adoption and spay/neuter programs.

The Rollout

The Pet Care line is currently available at major online retailers including Amazon, with pricing set at $399 for the CleanWell Automatic Litter Box and $30 for the HydrateWell Automatic Water Fountain. Pet owners and fans can stay connected for updates and glimpses of Kroll’s life with his cats on social media platforms.

Conclusion

As BISSELL ventures into the pet care category, it combines 150 years of expertise in household cleaning with a deep understanding of pet ownership. Their new line not only aims to make life easier for pet parents like Austen Kroll but also supports broader goals in animal welfare, resonating with a growing audience of conscientious pet owners. By merging innovative solutions with social responsibility, BISSELL sets a new standard in pet care and wellness.