Discover BACARDÍ's New Passionfruit Rum for a Tropical Summer Experience
This summer, prepare to elevate your gatherings with the newly launched BACARDÍ Passionfruit Rum, an exciting addition from the world's most awarded rum brand. This enticing flavor is a brilliant fusion of BACARDÍ's renowned white rum and the sweet, tangy essence of passionfruit, creating a drink that is not only refreshing but also irresistibly vibrant. As summer approaches, BACARDÍ continues to redefine the flavored rum market, staying ahead of trends with innovative offerings that attract new consumers while expanding the category.
Tjalling Simoons, BACARDÍ's brand director for Europe, expresses the brand's commitment to delivering bold and delightful flavors: "At BACARDÍ, we're constantly seeking new ways to bring exciting taste experiences to our fans. Passionfruit pairs perfectly with our rum, and as Europe's leading rum brand, we understand consumers are looking for beverages that enhance their drinking experiences and reflect their evolving palates. Given its popularity in cocktails, both at home and in bars, we are confident that this vibrant new launch will thrill rum enthusiasts and invite new drinkers to explore delicious tropical flavors."
Using completely natural flavors, BACARDÍ Passionfruit is also gluten-free, striking a harmonious balance between sweet and tart notes. Whether you’re celebrating on the beach or hosting a backyard barbecue, BACARDÍ Passionfruit captures the essence of the tropics for any social occasion, making it the must-have drink of the summer and beyond.
The versatility of BACARDÍ Passionfruit ensures it is the ultimate base for a range of cocktails, from simple mixed drinks to more intricate concoctions. Each sip promises a celebration of tropical flavor. For the perfect summer serving, mix BACARDÍ Passionfruit with lemonade or try it with cranberry juice or sparkling water, and get ready to taste the tropics this summer.
Launching in the Netherlands, Germany, Sweden, Norway, Poland, and Luxembourg starting in April and May 2025, BACARDÍ Passionfruit (70cl, 27% ABV) is poised to become a staple of summer parties. With its exciting flavor profile and ability to enhance various drinks, it’s not just a beverage; it's an invitation to enjoy the summer moments.
For more information about BACARDÍ Rum and its extensive range of products, visit www.BACARDÍ.com.
Tjalling Simoons, BACARDÍ's brand director for Europe, expresses the brand's commitment to delivering bold and delightful flavors: "At BACARDÍ, we're constantly seeking new ways to bring exciting taste experiences to our fans. Passionfruit pairs perfectly with our rum, and as Europe's leading rum brand, we understand consumers are looking for beverages that enhance their drinking experiences and reflect their evolving palates. Given its popularity in cocktails, both at home and in bars, we are confident that this vibrant new launch will thrill rum enthusiasts and invite new drinkers to explore delicious tropical flavors."
Using completely natural flavors, BACARDÍ Passionfruit is also gluten-free, striking a harmonious balance between sweet and tart notes. Whether you’re celebrating on the beach or hosting a backyard barbecue, BACARDÍ Passionfruit captures the essence of the tropics for any social occasion, making it the must-have drink of the summer and beyond.
The versatility of BACARDÍ Passionfruit ensures it is the ultimate base for a range of cocktails, from simple mixed drinks to more intricate concoctions. Each sip promises a celebration of tropical flavor. For the perfect summer serving, mix BACARDÍ Passionfruit with lemonade or try it with cranberry juice or sparkling water, and get ready to taste the tropics this summer.
Launching in the Netherlands, Germany, Sweden, Norway, Poland, and Luxembourg starting in April and May 2025, BACARDÍ Passionfruit (70cl, 27% ABV) is poised to become a staple of summer parties. With its exciting flavor profile and ability to enhance various drinks, it’s not just a beverage; it's an invitation to enjoy the summer moments.
For more information about BACARDÍ Rum and its extensive range of products, visit www.BACARDÍ.com.
Topics Consumer Products & Retail）
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