TACO RiCO Opens Grand Venue in Marunouchi, Tokyo, Promising Fresh Mexican Delights

TACO RiCO Grand Opening in Marunouchi: A New Mexican Dining Experience

On March 5, 2026, TACO RiCO is set to celebrate its grand opening at B1F Marunouchi Building in Tokyo, a location that symbolizes the bustling heart of the city. Operating under Hapita Co., Ltd., this new establishment marks a significant milestone for a brand that has been committed to delivering authentic Mexican fast-casual dining experiences since its inception in 2015. With the mission to provide both "deliciousness" and "energy," TACO RiCO is aimed at serving busy professionals and international tourists in one of Japan’s busiest districts.

A Journey from Akasaka to Marunouchi

TACO RiCO’s roots can be traced back to Akasaka Ark Hills, where the company was founded. Over the past decade, they focused on crafting an experience rooted in completely handmade food and authentic recipes, quickly gaining a loyal following in Minato and Otemachi areas. Now, with the new location at Marunouchi—a uniquely positioned area that connects Tokyo Station to the world—TACO RiCO aims to reach new heights.

An Important Strategic Hub

The Marunouchi shop is not just a new outlet; it represents the embodiment of the brand’s 2026 slogan, "Leap with your feet on the ground." This location is strategized to serve as a launching pad for spreading the TACO RiCO experience to a global audience. Here, visitors can expect to receive experiences brimming with flavor and energy, aligning with the busy lifestyle of Marunouchi's professionals.

Commitment to Quality and Energy

Being in one of the busiest areas in Japan, TACO RiCO prioritizes quality and positive energy. The brand emphasizes fresh ingredients prepared daily in the kitchen, ensuring that every bite retains the genuine taste of Mexico, a quality recognized even by those native to the cuisine. Moreover, TACO RiCO creates a vibrant workplace where employees can express their individuality. This positive environment fosters a lively atmosphere that translates to warm hospitality, uplifting customers in the process.

A Power Spot in Tokyo

With a dedication to this cycle of "deliciousness" and "energy," TACO RiCO aspires to be a "power spot" for those working in Tokyo and for international guests eager to embrace unique experiences during their travels. By offering a setting where flavors and energy converge, TACO RiCO aims to enrich every visitor’s experience.

Unique Burritos Crafted with Love

One of TACO RiCO's hallmark features is the live cooking experience where staff prepare meals right before customers' eyes. The open counter showcases fresh ingredients lovingly prepared by the team. Customers can engage with staff, discussing preferences, making each burrito a personalized experience. The multicultural team adds to the global ambiance, greeting diners with cheerful "Hola!" alongside an array of vibrant spices and flavors. TACO RiCO aspires to be not merely a dining venue but a lively gathering space where good energy is the main course.

Store Details

- Store Name: TACO RiCO Marunouchi
- Opening Date: March 5, 2026
- Location: Marunouchi Building B1F, 2-4-1 Marunouchi, Chiyoda, Tokyo
- Business Hours: Weekdays and Saturdays from 11:00 AM to 9:00 PM, Sundays and Holidays from 11:00 AM to 8:00 PM
- Contact: 03-6206-3883
- Seating Capacity: 10 seats
- Website: TACO RiCO Official Site

About Hapita Co., Ltd.

Hapita Co., Ltd. was founded on April 8, 2014, by CEO Noboru Kitajima. The company is dedicated to creating and offering memorable experiences through its collection of TACO RiCO locations—a total of five across Japan, each committed to the mantra of providing happy experiences while contributing to society.

Other TACO RiCO Locations

- First Store: Akasaka Ark Hills (opened April 8, 2015)
- Second Store: Atago Green Hills (opened September 4, 2018)
- Third Store: Tokyo Midtown (opened April 8, 2021)
- Fourth Store: Azabu Juban (opened July 7, 2022)
- Fifth Store: Otemachi (opened December 8, 2023)

CEO Profile: Noboru Kitajima

Noboru Kitajima has had a diverse career, including roles in construction, real estate sales, and a stint studying in the USA. He played a critical role in establishing Cold Stone Creamery in Japan and founded Hapita, focusing on creating unforgettable dining experiences well-loved by patrons.