#Japan #Chiyoda #Rilakkuma #Digital Stamp Rally

Celebrating Rilakkuma's 5th Anniversary as Chiyoda's Tourism Ambassador

The Chiyoda City Tourism Association is thrilled to announce a special celebration for the fifth anniversary of Rilakkuma as its tourism ambassador. From August 18, 2026, to February 28, 2027, the association will host a variety of anniversary events, including a digital stamp rally and cafe tour, available throughout the summer, autumn, and winter seasons. This is a perfect opportunity for fans and visitors to enjoy the charming streets of Chiyoda while collecting exclusive goods and novelties available only during this period. Stay tuned for upcoming details about the autumn and winter activities, featuring special appearances by Rilakkuma!

Digital Stamp Rally: Enjoy, Explore, and Collect

The digital stamp rally will feature three phases, allowing participants to explore various iconic landmarks in Chiyoda over six months. From the lush surroundings of the Imperial Palace to the specialty shopping areas of Jimbocho and Ochanomizu, as well as the pop culture epicenter of Akihabara and the bustling Tokyo Station and Marunouchi district, visitors can rediscover the vibrant essence of Chiyoda alongside Rilakkuma.

Details:

• - Participation Fee: Free
• - Event Period: August 18, 2026 – February 28, 2027

Phase 1: August 18 – October 18, 2026

• - Website: Digital Stamp Rally

Phase 1 Stamp Rally Benefits:

• - 3 Locations Achieved: Receive an exclusive original wallpaper. Participants who stamp three locations will have the chance to spin a roulette wheel on-site. Winning will earn them a limited edition Rilakkuma wallpaper!
• - 5 Locations Achieved: Claim a commemorative sticker celebrating the 5th anniversary at the Chiyoda Tourism Information Center (1-6-17 Kudan Minami, Chiyoda City).

Note: The sticker is available while supplies last. The center will be closed on August 23 and September 27.

Phase 1 Event Locations: Northern Marunouchi and Nagatacho Area

Some key locations for stamp collection include the National Museum of Modern Art, the National Archives of Japan, and the Tokyo Garden Terrace Kioicho.

Cafe Tour Campaign: Treats and Exclusivity

The cafe tour campaign invites visitors to explore delightful cafes in Chiyoda. By ordering designated menu items throughout the event period, guests will receive special limited edition trading cards featuring Rilakkuma. The card designs will change with each phase to enhance the experience. Why not take a little detour to enjoy a delicious cup while collecting unique cards?

Details:

• - Event Period: August 18, 2026 – February 28, 2027

Phase 1: August 18 – October 18, 2026

• - Website: Cafe Tour Campaign

Participant Cafes (Phase 1):

Enjoy coffee at popular spots like atacu café, GODIVA café Iidabashi, and POINT ET LIGNE in Kanda. Each cafe will offer special cards featuring Rilakkuma in local attire, which can be enhanced with AR photo frames for memorable captures!

Collaborations and Special Merchandise

In addition to events, a limited edition Rilakkuma plush keychain styled after a cafe master from Jimbocho will be available for sale at the information center starting August 18. A spacious tote bag designed for city strolling and cafe hopping will also debut on the same date.

Special Guest Collaboration: Maid Cafe

A collaboration menu celebrating Rilakkuma's anniversary is set to launch at the AtHome Cafe in Akihabara from October 1-31, 2026. More details will be revealed soon!

Rilakkuma's journey as a beloved ambassador began on August 18, 2021, and since then, this charming bear has worked tirelessly to promote the beautiful aspects of Chiyoda to all visitors. With various character designs and initiatives scheduled for 2026, including seasonal apparel reflecting Chiyoda's cultural hotspots, the anniversary year promises to be unforgettable.

For complete details on Rilakkuma's 5th anniversary celebrations and all other activities, please visit the special event site: Anniversary Special Page. Celebrate with us as we continue to enhance Chiyoda’s appeal and create wonderful memories with Rilakkuma!

About Rilakkuma

Rilakkuma, a character created by San-X Co., Ltd., embodies the spirit of relaxation and has captured hearts worldwide through a blend of sweetness and charm.