Revised Guidebook for Attracting Customers to Restaurants Set for Release on May 26!

Revised Edition of the Guidebook for Attracting Customers to Restaurants

The highly anticipated revised edition of the long-selling book The Guide to Attracting Customers to Restaurants is set to hit the shelves on May 26. This edition addresses the theme of "Moving away from haphazard promotions," focusing on specific, effective strategies that combine both analog and digital tactics crucial for today’s market.

Theme and Content Overview

The core theme of this updated version is to eliminate the reliance on chance in promotional strategies that many restaurant owners fall into. Through this guidebook, readers will learn how to create concrete plans tailored to their establishments, ensuring that promotions are not just random ideas but well-thought-out strategies that engage customers effectively.

The book posits a hybrid strategy that utilizes traditional methods alongside modern techniques. This blend allows restaurants to benefit from the tried-and-true approaches of the past while tapping into the efficiencies offered by digital advancements.

Key Promotional Strategies Covered

The guidebook meticulously outlines methods that are suitable for various restaurant types and sizes, aimed at not only attracting new patrons but also securing repeat customers for sustainable operations. Some of the strategies detailed include:

- Traditional Analog Tactics: These involve grassroots efforts like distributing flyers, direct mail campaigns, conducting customer surveys, sending thank-you notes, and local outreach, all designed to foster a loyal customer base.
- Effective Digital Tactics: Leveraging online platforms and social media to enhance visibility and create compelling reasons for customers to visit. This approach emphasizes doing more with less effort in the digital space.
- Implementation in the Field: Techniques for ensuring that promotional plans are effectively executed by all employees—from full-time staff to part-timers—creating a unified team effort.

Unique Strengths of the Book

The content of this book is integrated with educational platforms such as Kore Mane Education DX and Kore Mane School Education DX. Each chapter of the book corresponds to online learning resources, allowing users to learn specialized knowledge at their convenience, irrespective of location. The structure supports a hybrid learning model, combining theoretical knowledge with practical steps for application in real-life scenarios. This methodology aims to innovate the educational approach by merging text with video content, establishing a novel form of training for restaurant owners and operators.

About Kore Mane Education DX and Kore Mane School Education DX

These platforms offer a comprehensive digital education solution for businesses, focusing specifically on the restaurant sector. With over 1,000 video content offerings on management, digital transformation, customer attraction, and hygiene management, restaurants are equipped with the necessary tools for effective management.

Additionally, users can create customized training manuals by combining existing videos with original materials through features like Kore Mane BOX. This enables organizations and educational institutions to build tailored training programs that best fit their needs.

Details About the Revised Edition

Title: 最新版お客様に選ばれる！これからの飲食店集客の教科書
Price: ¥1,760 (tax included)
ISBN: 9784495542085
Format: 46 size
Publisher: Dōbunkan Publishing
Release Date: May 26, 2026

Available on:

Authors' Profiles

1. Daisuke Nagaya: CEO of Delicious Notes, editor of the lifestyle improvement news site Kurashita Nosiku, and member of the Japanese Food Science Association. His expertise lies in next-generation restaurant management consulting using AI and digital technologies.

2. Daiki Shiraiwa: Founder of Up Trend Creates, known for working closely with staff to implement effective practices, boasting a track record of supporting over 700 eateries.

3. Ippei Ueda: Head of E-Food Business Support, focusing on helping small restaurant owners realize their visions and solve their challenges.

Supervisory Profile

Hiroshi Yamakawa: The representative director of the Japan Restaurant Management Association, focusing on education and business support for over 300 establishments nationwide, offering insights into organization-building and management.