Discover Local Flavors at NICOTAMA DAYS CAFÉ in Tokyo

Experience Local Cuisine at NICOTAMA DAYS CAFÉ

In a delightful collaboration between Tokyu Gourmet Front and the cities of Nagano and Ueda, a special campaign kicks off during the vibrant summer season from August 20 to August 26, 2025. This unique initiative aims to elevate the recognition and brand value of local agricultural products while promoting the allure of both cities. Visitors to NICOTAMA DAYS CAFÉ, located at 2-22-13 Tamagawa, Setagaya, Tokyo, can savor original dishes crafted from the freshest seasonal produce.

Campaign Highlights

The campaign features a carefully curated menu that includes:

1. Two-Color Corn Margherita Pizza

This delicious pizza showcases a half-and-half combination of Nagano's delectable "Taiyō no Kuchizuke White" corn and Ueda's premium "Puremium Mirai 85" corn. It's a true fusion of flavors that embodies the essence of local agriculture.

2. Fresh Lettuce Salad Plate from Sugadaira Plateau

Celebrating the peak season of Ueda's renowned lettuce, this salad plate comes with creamy hummus, grilled vegetables, and both cities' signature corn, perfectly capturing the taste of this idyllic region.

3. Kawakamikami White Peach Earl Grey Smoothie

This refreshing smoothie features the luscious Kawakamikami white peach, famous in Nagano, blended with fragrant Earl Grey tea for a delightful drink that's just perfect for summer.

The café is designed to educate visitors on the importance of local produce through informative displays and beautiful decor that evokes the natural beauty of the region. These efforts aim not only to create an enjoyable dining experience but also to encourage customers to consider purchasing these amazing ingredients and visiting the agricultural landscapes from which they originate.

Additional Information

For further inquiries regarding this campaign, please contact the following:

- Tokyu Gourmet Front: Sales Department Direct Group, Daishida, Phone: 03-3793-4524
- Nagano City Agricultural Policy Division: Kiiuchi, Phone: 026-224-5098
- Ueda City Agricultural Policy Division: Yamada, Phone: 0268-21-0053
- Ueda City Tourism Promotion Division: Miyazawa, Phone: 0268-23-5408
- Tokyu Agency Inc.: Demoto, Phone: 03-6811-2400

With the goal of fostering regional revitalization through food and tourism, Tokyu Corporation signed a comprehensive partnership agreement with Nagano Prefecture on February 18, 2025. This agreement aims to further enhance the appeal and experiences of the local area, ensuring that both locals and visitors alike can appreciate the richness of Nagano's culinary landscape.

Don't miss this chance to taste the finest offerings from Nagano and Ueda while enjoying a cozy atmosphere in the heart of Tokyo!