Veridian Credit Union Collaborates with Greenlight to Boost Children's Financial Literacy
In a noteworthy partnership, Veridian Credit Union has joined forces with Greenlight® Financial Technology, Inc., aiming to enhance the financial literacy of children through engaging tools and resources. The integration of Greenlight's award-winning family financial tools into the Veridian mobile app marks a significant step towards empowering families to cultivate financial-smart habits in their children, all at no cost to Veridian members.
With the newly integrated tools, families can easily manage chores, monitor transactions, and automate allowances from their mobile devices. One of the standout features is the Greenlight debit card, which offers children hands-on money management experience. Additionally, the app includes Greenlight Level Up™, an interactive financial literacy game designed to teach kids valuable lessons on earning, saving, giving, and spending—all under the watchful eye of their parents.
Mark Koppedryer, Chief Experience Officer at Veridian, emphasized the importance of building financial confidence from an early age. He stated, "This partnership is about giving families access to easy-to-use tools that help kids build financial confidence. Financial success should be within reach for everyone, and creating healthy financial habits early can set the stage for lifelong financial well-being." He believes that by providing tools for families to learn and practice together, they can prepare the next generation for future financial success.
Despite the significance of early financial education, statistics reveal a troubling gap in accessible and effective financial lessons for young people. While research indicates that early exposure to financial education fosters confidence and promotes engagement with the banking system, only 39 states require a personal finance course for students. This has led to concerning statistics where teens score an average of 67% on the National Financial Literacy Test.
Moreover, a recent survey conducted by Greenlight revealed that parents find personal finance to be the most challenging life skill to teach, wishing they had more tools and resources at their disposal. This gap in financial education underscores the urgency of such partnerships, as they equip families with the means to navigate money management effectively.
Matt Wolf, the Chief Commercial Officer at Greenlight, expressed excitement about the collaboration with Veridian. He noted, "We're excited to partner with another leading credit union like Veridian to help more families build healthy financial futures. By embedding the Greenlight solution directly into Veridian's mobile application, members can easily engage with award-winning features that can help them raise financially savvy kids and teens.”
For families interested in utilizing these new tools, further details on enrollment, features, and additional resources can be found at veridiancu.org/greenlight.
Founded in 1934, Veridian Credit Union operates as a member-owned financial cooperative, dedicated to enhancing the financial well-being of its members. With 32 branches spread across Iowa, eastern Nebraska, and the Twin Cities metro area, it offers a diverse range of personal and business financial services tailored to assist members in building confidence and achieving their financial goals. As a not-for-profit credit union, Veridian prioritizes returning value to its members through competitive products, trusted guidance, and a steadfast commitment to fostering enduring financial success.
Greenlight is a family technology company dedicated to simplifying financial navigation for families. Known for its debit card and money app designed specifically for kids and teens, Greenlight has evolved into a comprehensive technology platform utilized by over 6.5 million family members. Its extensive product suite includes the Greenlight app, GPS-enabled safety devices, and the Greenlight Family Hub, which combines financial tools with safety features and family management capabilities. Greenlight collaborates with over 200 leading banks and credit unions to extend its family finance solutions to more households across the nation. The integration of Greenlight's resources into Veridian's app not only amplifies financial education opportunities but also aims to build a more financially literate future generation.
With the newly integrated tools, families can easily manage chores, monitor transactions, and automate allowances from their mobile devices. One of the standout features is the Greenlight debit card, which offers children hands-on money management experience. Additionally, the app includes Greenlight Level Up™, an interactive financial literacy game designed to teach kids valuable lessons on earning, saving, giving, and spending—all under the watchful eye of their parents.
Mark Koppedryer, Chief Experience Officer at Veridian, emphasized the importance of building financial confidence from an early age. He stated, "This partnership is about giving families access to easy-to-use tools that help kids build financial confidence. Financial success should be within reach for everyone, and creating healthy financial habits early can set the stage for lifelong financial well-being." He believes that by providing tools for families to learn and practice together, they can prepare the next generation for future financial success.
Despite the significance of early financial education, statistics reveal a troubling gap in accessible and effective financial lessons for young people. While research indicates that early exposure to financial education fosters confidence and promotes engagement with the banking system, only 39 states require a personal finance course for students. This has led to concerning statistics where teens score an average of 67% on the National Financial Literacy Test.
Moreover, a recent survey conducted by Greenlight revealed that parents find personal finance to be the most challenging life skill to teach, wishing they had more tools and resources at their disposal. This gap in financial education underscores the urgency of such partnerships, as they equip families with the means to navigate money management effectively.
Matt Wolf, the Chief Commercial Officer at Greenlight, expressed excitement about the collaboration with Veridian. He noted, "We're excited to partner with another leading credit union like Veridian to help more families build healthy financial futures. By embedding the Greenlight solution directly into Veridian's mobile application, members can easily engage with award-winning features that can help them raise financially savvy kids and teens.”
For families interested in utilizing these new tools, further details on enrollment, features, and additional resources can be found at veridiancu.org/greenlight.
About Veridian Credit Union
Founded in 1934, Veridian Credit Union operates as a member-owned financial cooperative, dedicated to enhancing the financial well-being of its members. With 32 branches spread across Iowa, eastern Nebraska, and the Twin Cities metro area, it offers a diverse range of personal and business financial services tailored to assist members in building confidence and achieving their financial goals. As a not-for-profit credit union, Veridian prioritizes returning value to its members through competitive products, trusted guidance, and a steadfast commitment to fostering enduring financial success.
About Greenlight
Greenlight is a family technology company dedicated to simplifying financial navigation for families. Known for its debit card and money app designed specifically for kids and teens, Greenlight has evolved into a comprehensive technology platform utilized by over 6.5 million family members. Its extensive product suite includes the Greenlight app, GPS-enabled safety devices, and the Greenlight Family Hub, which combines financial tools with safety features and family management capabilities. Greenlight collaborates with over 200 leading banks and credit unions to extend its family finance solutions to more households across the nation. The integration of Greenlight's resources into Veridian's app not only amplifies financial education opportunities but also aims to build a more financially literate future generation.
Topics Financial Services & Investing）
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