Viaggio Blu Blue Rose
2026-07-09 07:38:59

Viaggio Blu Unveils the Elegant Blue Rose Collection Perfect for Summer

Viaggio Blu Unveils Summer Elegance with the New Blue Rose Collection



In the heart of Kobe, Japan, Viaggio Blu, a women's fashion brand managed by Java Corporation, has recently rolled out its highly anticipated Blue Rose Collection. This new line is now available via the official online shop and at locations nationwide, highlighting its commitment to quality and unique design.

The Charm of the Blue Rose Collection


The Blue Rose Collection stands out with its original watercolor prints, created specifically for Viaggio Blu at an atelier in Kyoto. These designs are not just visually appealing; they embody a refreshing elegance suitable for summer occasions. The use of sheer seersucker fabric enhances both comfort and style, allowing for a light, airy feel that captures the essence of summer living. Each piece moves gracefully, presenting a floral motif that seems to come alive with every gentle breeze, making them perfect for any summer gathering.

Featured Items


Among the standout pieces in this collection is the Blouse priced at ¥35,200. This eye-catching blouse features the striking Blue Rose print that brings blooming freshness to the wearer. The light color palette brightens the skin tone, providing an instant lift to summer outfits. With double-layered front and back yokes, it offers a subtle flare that adds a touch of glamour. The blouse can be styled with its coordinating printed skirt or paired with simpler bottoms for a more casual, yet polished look.

The Flared Skirt, available for ¥37,400, also deserves attention. It boasts a generous volume while maintaining an elegant silhouette, enhancing the femininity of the outfit. Every step creates beautiful draping, which enhances the wearer’s grace. When coordinated with the matching blouse, together they evoke the appearance of a sophisticated dress—an ideal choice for both casual and formal outings this season.

Pricing Overview


  • - Blouse: ¥35,200
  • - Flared Skirt: ¥37,400
  • - Blouse (alternate): ¥31,900
  • - Knit: ¥26,400

Where to Buy


For those interested in exploring the Blue Rose Collection, items are readily available at:

About Viaggio Blu


Founded in 1990, Viaggio Blu translates to “Blue Journey” in Italian, embodying the spirit of travel and exploration. Nestled in the picturesque port town of Kobe, the brand has remained steadfast in its pursuit of high-quality materials and luxurious designs reminiscent of high-end international labels. The exclusive prints, crafted in collaboration with Kyoto-based artists, are celebrated for their artistic beauty, season after season. Furthermore, each pattern-making process is meticulously handled by skilled in-house pattern makers, ensuring not just comfort but also a showcase of beautiful silhouettes that flatter the wearer.

To stay updated with the latest from Viaggio Blu, feel free to follow their social media channels:

The Blue Rose Collection not only enhances the beauty of summer but also invites wearers to embrace elegance in their everyday wardrobes.


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Topics Consumer Products & Retail)

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