#Japan #Digital Transformation #Tokyo #Cool Japan #Vpon JAPAN

Cool Japan DX Summit 2025: A Celebration of Culture and Digital Innovation

On November 21, 2025, the Cool Japan DX Summit was held at the TODA HALL & CONFERENCE TOKYO in Chuo, Tokyo. Organized by Vpon JAPAN, the event marked the successful culmination of discussions aimed at revitalizing Japan's cultural and economic landscape through digital innovation. With over 4,500 participants, it stands out as one of the largest gatherings dedicated to the fusion of Japan’s unique cultural assets and digital transformation (DX).

Opening Remarks

The summit commenced with an inspiring opening talk focusing on the new values and creative opportunities that Japan's culture offers to the world. Keynote speakers included prominent figures like Kenichi Watanabe, Director of the Cool Japan Public-Private Partnership Platform, and Takahiro Miura, CEO of The Breakthrough Company GO. Their discussion advocated for a redesign of cultural and economic frameworks to boost Japan's global presence.

Session Highlights

Session 1: Expanding Japan's Appeal

This session delved into the intersections between Japan’s rich cultural heritage and various business sectors. Experts from various industries, including food, fashion, and entertainment, shared insights on collaborative strategies to elevate Japan’s international appeal.

Session 2: New Trends in Inbound Tourism

Focusing on attracting foreign visitors, this segment discussed innovative ways to promote regional attractions. A diverse panel including Hiroshi Kono, Japan's renowned beetle breeder, and Ayumi Chikamoto, CEO of ICHIGO, explored how local resources can thrive through global exposure.

Session 3: From Local to Global

In this session, discussions revolved around evolving Cool Japan into a global phenomenon. Speakers examined how local practices can inform and enrich a collective cultural identity that resonates worldwide.

Session 4: Marketing Innovations

A pivotal discussion on modern marketing strategies anticipated participation from aspiring marketers. Insights were shared on reinventing Japan’s marketing approaches in the global context, with input from industry leaders like Saki Yamada and Takashi Umezawa.

Session 5: AI-Driven Cultural Sharing

This session highlighted the impact of AI in bridging the gap between virtual and real experiences, advocating for a blended approach to cultural engagement in the digital age.

Session 6: Healthy Living from Edo's Wisdom

The final session focused on traditional Japanese practices promoting health and well-being, drawing significant interest from attendees eager to learn about cultural health practices in a modern context.

Upcoming Online Day

For those who were unable to attend, the summit's key moments will be available for online viewing on December 17, 2025. This opportunity aims to provide access for a broader audience keen to engage with Japan's continuing cultural evolution.

Why the Cool Japan DX Summit Matters

The Cool Japan DX Summit aligns diverse industries toward a common goal: promoting Japan's unique cultural and economic assets through digital means. Attendees gained valuable knowledge sharing and networking opportunities, cultivating partnerships that reflect Japan's commitment to global engagement. As industries converge, the summit acts as a crucial space for innovation and collaboration, pushing the envelope on how Japan presents itself globally.

About Vpon

Vpon JAPAN is a leading authority in cross-border digital transformation initiatives in Asia. With its mission to invigorate the world with the charm of Japan, Vpon collaborates with over 200 municipalities and private enterprises, delivering substantial digital marketing solutions that support inbound and outbound endeavors.

For more information about Vpon and their initiatives, visit their website at Vpon.