Frespo Wakabadai #Hitofumi Wins Excellence Award at Digital Signage Awards 2025

Hitofumi Awarded in Digital Signage Awards 2025

On June 11, 2025, at the Digital Signage Japan event held at Makuhari Messe, the innovative project #Hitofumi, located on the second floor of Frespo Wakabadai in Inagi City, Tokyo, was recognized with an Excellence Award at the Digital Signage Awards 2025. This award, established by the Digital Signage Consortium, aims to invigorate the digital signage market and has been held annually since 2009 to honor outstanding works.

Digital Signage Awards 2025 Overview

The awards for 2025 covered digital signage content, hardware, and systems released after January 2024, with a panel of judges selecting one Grand Prix winner and about ten Excellence Award recipients. The event serves as a gathering ground for experts and enthusiasts to appreciate technological advancements in digital displays.

About Hitofumi – The Interactive Digital Park

The project #Hitofumi was launched by Daiwa Lease Co., Ltd., which renovated the Frespo Wakabadai commercial facility on June 2, 2025. Inspired by a desire to create an engaging space that brings joy even on rainy days, the project team focused on transforming the use of LED technology into a new form of play.

The result is a captivating interactive LED screen, designed to respond to touch and movements, which aims to stimulate excitement and smiles among children. The LED vision employs real-time generated content powered by a game engine, enhancing the user's interactive experience through infrared sensors embedded in the floor, allowing for seamless engagement.