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Berkshire Hathaway HomeServices Unveils AI-Powered Home Search

Pittsburgh, PA - On October 15, 2025, Berkshire Hathaway HomeServices The Preferred Realty announced the launch of an innovative AI-Powered Home Search feature, poised to change how consumers locate properties online. This cutting-edge tool is accessible via thepreferredrealty.com and enables users to express their preferences in natural language, rather than relying on traditional search filters such as price, bedrooms, or bathrooms.

Unlike typical home search platforms, this new technology harnesses advanced vector technology to grasp the intent behind each user’s inquiry. It analyzes the nuances of property descriptions and listing details, thereby providing results that closely align with a buyer's genuine desires. For example, someone could articulate their wish for 'a cozy colonial with a fenced yard and updated kitchen' or 'a modern home filled with natural light and open living spaces.' The AI is built to understand and process these varied expressions, enhancing the home search experience.

Ryan Rexroad, Director of Innovation at Berkshire Hathaway HomeServices The Preferred Realty, commented, "Having built this AI internally allows our brokerage to reach our consumers effectively by quickly understanding their needs. This technology transcends simple filters, offering search results that are intuitive and personalized for every user."

The AI Home Search has been developed by the company’s own innovation team, marking a substantial advancement in real estate technology. It serves to bridge the communication gap between human language and property data, facilitating a more efficient connection between homebuyers and real estate agents. As such, it provides a smarter and quicker method for both parties to find properties that suit their goals.

Consumers are invited to test this innovative feature starting today at www.thepreferredrealty.com. The launch signifies not just a technological upgrade but a transformative leap in the real estate search process, promising a user experience that aligns closely with individual needs and preferences.

About Berkshire Hathaway HomeServices The Preferred Realty

Berkshire Hathaway HomeServices The Preferred Realty is a locally owned, full-service real estate agency catering to the Western Pennsylvania area. Being part of the Berkshire Hathaway HomeServices network provides the firm access to leading technology and tools in the real estate industry, empowering agents to offer top-notch service to their clients.

As the real estate market evolves, tools like the AI-Powered Home Search highlight the shift towards personalized and efficient property searches, reflecting a broader trend in consumer expectations across the digital landscape. This innovation not only enhances the user experience but also showcases the willingness of traditional sectors to embrace technological advancements.

In conclusion, Berkshire Hathaway HomeServices The Preferred Realty is setting a new standard in real estate searches with its AI innovations, encouraging both buyers and agents to engage in a more meaningful and efficient way.