#United States #Carmel #CDC Foundation #Hatch #protein insecurity

HATCH Joins Forces with CDC Foundation for a Nation-Wide Crowdfunding Initiative

On May 28, 2026, HATCH, the largest nonprofit organization dedicated to combating protein insecurity in the United States, proudly announced its collaboration with the CDC Foundation to initiate a nationwide crowdfunding campaign. This campaign debuted on World Hunger Day and aims to address an urgent yet often overlooked issue in food insecurity: the accessibility of protein-rich foods.

Addressing the Missing Piece

The campaign, aptly named "The Missing Piece," underscores the crucial role of protein in the charitable food system and encourages donors to take action in the fight against hunger. With a target of raising $10 million, the funds are intended to facilitate the delivery of up to 3 billion protein-packed meals annually across the country.

In the context of America’s food banks, protein remains among the most requested nutrients by families experiencing hunger. Unfortunately, it is also one of the least available. HATCH is on a mission to transform this reality by enhancing the infrastructure required to distribute protein effectively from its sources directly to food banks and communities in need across the nation.

The Urgent Need for Protein

Statistics reveal that the charitable food system faces a staggering shortfall of up to 800 million pounds of protein each year, exacerbated by factors such as cost, inadequate transportation, and poor cold-chain management. This scarcity poses a significant challenge, especially for families who rely on food banks for their primary nutrition sources.

"World Hunger Day serves as an essential reminder that hunger is not just about calories; it’s about access to nutrition, which is vital for overall health and development," stated Danny Leckie, CEO of HATCH. "Food banks are doing incredible work, but they weren't designed to move protein – a nutrient essential for healthy development at every age. This campaign invites all Americans to partake in a long-term resolution to close the protein gap in our country."

The Call to Action

The initiative brings together industry leaders and hunger advocates, including notable figures like Tony Robbins, to amplify awareness and encourage donations. For every dollar raised—up to $8 million—the amount will be matched by Robbins, doubling the impact of each contribution. This enables individuals' donations and social media shares to strengthen the entire protein distribution effort from farms to families in need.

A Broader Vision

In addition to the immediate goals of the campaign, HATCH is dedicated to rebuilding the national food system to ensure that all families have dependable access to healthy protein alternatives. Dr. Judy Monroe, president and CEO of the CDC Foundation, echoed this sentiment, emphasizing that protein is vital for achieving positive long-term health outcomes and that the collaboration with HATCH is pivotal in fostering nutrition security across American communities.

To support this vital cause and join the fight against hunger, individuals can learn more and contribute by visiting closetheproteingap.org.

About HATCH and the CDC Foundation

Founded in 2015, HATCH is driven by its mission to provide enduring access to complete nutrition for every community by partnering with hunger relief organizations. It aims to deliver high-quality protein to families facing food insecurity. On the other hand, the CDC Foundation plays an essential role in mobilizing philanthropic support to enhance public health initiatives across the nation. By joining forces, both organizations aspire to create a robust system that ensures everyone has access to nutritious food and a healthier future.

This World Hunger Day, let us give more than just words—we can give action, support, and sustenance, helping to close the protein gap and nourish our communities.