#United States #New York #Forrester #Omnicom #OPMG

Omnicom Named a Leader in Marketing Creative and Content Services

In an impressive acknowledgment of its capabilities in the marketing landscape, Omnicom Group Inc. has been named a Leader in The Forrester Wave™: Marketing Creative and Content Services, Q1 2025. This recognition was announced on March 12, 2025, and highlights the company's unwavering commitment to innovation and excellence. Forrester Research, a prominent independent research firm, evaluated Omnicom among several participating companies based on a 17-criterion analysis.

A Strong Performance by Omnicom Networks

Among the participating networks, Omnicom Precision Marketing Group (OPMG) and Omnicom Advertising Group (OAG) stood out, earning the highest scores in multiple criteria. OPMG achieved the top ranking and shared the highest score in the Strategy category, showcasing its prowess in creative strategy and execution. The network excelled in critical areas such as creative and content production, influencer marketing, and pricing flexibility, accumulating the highest possible scores across seven categories including:

• - Creative and content production
• - Influencer marketing
• - Performance creative
• - Talent strategy

These strengths indicate that OPMG is especially suitable for enterprise-level brands looking to harness data-driven creativity to scale their efforts effectively. In its evaluation, Forrester noted that brands in need of innovative solutions should consider partnering with OPMG for their marketing endeavors.

On the other hand, OAG, launched on January 1, 2025, demonstrated its effectiveness as a Strong Performer, securing the second-highest score in the Current Offering category among its peers. OAG received top marks in essential areas such as:

• - Brand strategy
• - Creative and content development
• - Global delivery strategy

Forrester highlighted that global enterprises seeking creative excellence should look to OAG, making it a valuable addition to the Omnicom suite of services.

Emphasizing Innovation and Collaboration

John Wren, Chairman and CEO of Omnicom, attributed this recognition to the company’s relentless focus on delivering meaningful outcomes for clients through innovation and collaboration. Wren expressed pride in being the sole company designated as a Leader across various categories including Commerce, Media, and Creative Waves, and noted that this distinguished status reflects the extraordinary talent within Omnicom's global network.

The timing of this evaluation is significant as it follows Omnicom's agencies being recognized as a Leader in prior Forrester evaluations for Media Management Services and Commerce Services. This continuity of recognition underscores Omnicom's robust capabilities across the interconnected realms of creative content and media services, which are increasingly vital in today’s competitive marketplace.

While Forrester does not endorse any brands or products in its research publications, the results offer valuable insights into industry trends and the leading players therein. The evaluative process reflects best practices at the present moment, acknowledging the companies excelling in areas vital to the future of marketing.

About Omnicom

Omnicom Group Inc. (NYSE: OMC) is a global leader in data-inspired creative marketing solutions. The company offers a wide variety of services that span advertising, media planning, precision marketing, and branding to over 5,000 clients in more than 70 countries. This extensive portfolio reflects its commitment to innovation as it strives to drive exceptional business outcomes for the brands it serves.

For more information about Omnicom's services and achievements, you can visit their official website.