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The Best Hot Springs for Women Over 50: Insights from Harumeku

In a revealing survey conducted by Harumeku, the leading lifestyle magazine for women over 50, the top three favorite hot spring destinations have been unveiled. This survey was part of a broader study aimed at understanding the preferences and insights of women aged 50 and above. The survey was conducted in two phases, gathering responses from a total of 1,052 participants across Japan.

Survey Overview

The study involved an initial survey where respondents were asked to name up to three of their favorite hot spring locations. From these answers, a selection of the 20 most popular spots was made. In the subsequent phase, participants rated these locations on a scale of 1 to 7 based on their overall preference. The survey was conducted online from September 3 to September 24, 2025, involving women aged between 50 and 84.

The results highlighted the following top three hot springs:

1. Yufuin, Oita
Yufuin emerged as the favorite hot spring across all age brackets. Respondents cited the pleasant atmosphere of the hot spring area as a significant reason for their preference, followed closely by opportunities for sightseeing and the historic charm of the place.

2. Hakone, Kanagawa
Ranking second was Hakone, a perennial favorite due to its proximity to Tokyo and rich historical ambiance, which has been preserved through generations. Many respondents also recalled fond memories of family and friends when visiting this vibrant area.

3. Beppu, Oita
Beppu secured the third position, particularly resonating with women in their 60s and older. This hot spring is known for its variety of bathing options and accessible location. Respondents enjoyed its rich history and lively atmosphere, emphasizing the allure of the thermal waters as well as the experiences surrounding it.

Why These Places Matter to Women Over 50

Interestingly, the criteria for selecting a favorite hot spring venue had less to do with physical wellness and more to do with emotional connections. Many participants expressed their desire for locations that exuded charm, had a rich history, offered unique local experiences, and provided a soothing ambiance.

• - Yufuin, for instance, is appreciated for its tranquil environment, allowing visitors to unwind amid scenic views. Participants mentioned that the absence of large tour groups contributes to a peaceful atmosphere inside accommodations.
• - Hakone is frequently visited due to its accessibility and its blend of cultural activities, including art museums, making it both a personal and cultural escape.
• - Beppu won hearts with its historical significance and vibrant surroundings, offering visitors a taste of local life and tradition.

Respondents detailed their fond experiences in these hot springs, emphasizing the peaceful landscapes and the cultural richness that each destination brings. This clearly indicates a shift in priorities; for many respondents, the hot springs serve as a backdrop for lasting memories rather than merely healing rituals.

Conclusion: A Shift in the Purpose of Hot Springs

The survey results suggest that, contrary to the common notion that hot springs are primarily for physical healing, many women over 50 are searching for deeper emotional experiences. With 96.4% of females in this age range stating they have a favorite hot spring, it’s evident that these places have evolved into sanctuaries for rejuvenation and reflection rather than just destinations for medicinal benefits.

This shift presents an opportunity for tourism providers to redefine how hot springs are marketed, focusing on the emotional fulfillment and rich cultural experiences they can offer. For many, these hot springs are not just a destination; they are places that help them reconnect with themselves and their families in an increasingly hectic world.

About Harumeku

Harumeku serves as a beacon for women over 50, providing valuable information that empowers them to live vibrant and fulfilling lives. With a focus on health, lifestyle, and inspiration, Harumeku continues to be a trusted source for female readers navigating this vibrant stage of life.