The Rise of Blokecore: Football Shirt Collection for This Summer Trend

As we step into summer, a fashion trend dubbed 'Blokecore' is taking the world by storm. This unique style blends the casual essence of soccer uniforms with nostalgic nods to the relaxed aesthetics of the 80s and 90s. Defined by a combination of the word 'Bloke,' which refers to an average guy in British slang, and 'Normcore,' Blokecore has carved a niche within the fashion landscape.

The trend initially emerged in late 2021, sparked humorously by an American influencer on TikTok, who ironically depicted British culture with the hashtag `#blokecore`. Interestingly, what started as a jest ignited an international curiosity, rapidly embraced by celebrities and artists alike, and quickly engulfed the fashion-conscious youth of Japan, particularly those from Generation Z. For many in their 30s and 40s, the memories of wearing club team jerseys during their school days have resurfaced, suggesting a nostalgic resurgence of this classic style.

What Makes Football Shirts the Star of This Season?

This season's trend is heavily influenced by the 90s soccer culture and the Y2K revival, radically revived within the Blokecore framework. Football shirts have emerged as quintessential items to showcase a retro, sporty vibe that resonates with the current fashion narrative. Influencers, particularly young trendsetters from Generation Z, are capturing attention with outfits sporting club-inspired logos and eclectic color patterns.

Leading the charge in this trend is ABC Mart, providing a curated selection of football shirts that embrace the essence of Blokecore fashion. Below are some standout pieces from their Football Shirt Collection:

adidas Collection

- M JCQUARD JERSEY SS(FB)

Color: SEMIB/BLACK
Price: ¥11,000 (Including tax)
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- M ARCHIVE JERSEY SS(FB)

Color: MULT/GREY
Price: ¥9,900 (Including tax)
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- U FOOTBALL JERSEY TEE

Color: WHITE
Price: ¥6,600 (Including tax)
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PUMA Collection

- M KING RELAXED FOOTBALL JERSEY

Color: WHITE
Price: ¥7,700 (Including tax)
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- M HARRY POTTER RELAXED FO

Color: DARK CRIMSON
Price: ¥8,800 (Including tax)
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VANS Collection

- M FC Off the wall Game Shirt

Color: BLACK
Price: ¥7,150 (Including tax)
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NIKE Collection

- M SW AIR FB JERSEY AOP

Color: BLACK
Price: ¥7,480 (Including tax)
Buy Here

Among these, adidas is spearheading the trend with an extensive range of shirts for both men and women; some pieces have already sold out, reflecting the high demand. Other brands such as PUMA, NIKE, and VANS quickly followed suit, with the anticipation for New Balance's upcoming releases in mid-July only adding to the excitement.

These football shirts not only signify a chic trend but can be easily incorporated into various styles, making them an ideal addition to anyone's wardrobe. Be sure to visit your nearest ABC Mart and explore the collection to find the perfect fit for your summer outings.

For more details, check the exclusive adidas Football Pack Page.

Company Overview

ABC Mart Co., Ltd. is headed by President Minoru Noguchi, located at 48F, Azabudai Hills Mori JP Tower, 1 Chome-3-1 Azabudai, Minato City, Tokyo. Established on June 6, 1985, the company specializes in retailing shoes, clothing, and accessories, also engaging in product planning, manufacturing, and sales. For inquiries, contact: 0120-936-610 (available weekdays from 10:00 to 17:00).