#Japan #Tokyo #JAL Original Iced Coffee #MiCafeeto #Jose Kawashima

Experience JAL's Exclusive Summer Iced Coffee

Japan Airlines (JAL) is excited to announce the return of its beloved summer beverage, the "JAL Original Iced Coffee," which will be available on domestic flights starting May 2025. This unique coffee, developed in collaboration with the artisanal coffee brand MiCafeeto, has gained popularity among passengers and is known for its refreshing flavors and excellent quality.

In response to increasing demand from customers who wished to experience this iced delight on international flights, JAL will also be serving the iced coffee in First Class and Business Class on international routes starting June 1, 2025, marking the first time this beverage will be available in the air on international flights.

The Journey to Your Cup

JAL has been collaborating with coffee director and renowned coffee hunter José Kawashima since 2011 to create an iced coffee blend that is both rich and refreshing. Known for his commitment to quality, Kawashima has curated a blend that boasts a delightful balance of mild bitterness and pleasant acidity.

The unique characteristics of this year’s iced coffee include:

• - A light and fragrant aroma that invites you to take a sip.
• - A well-rounded flavor profile with gentle acidity and bitterness.
• - A sweet aftertaste reminiscent of chocolate cookies, making every sip enjoyable.

From Skies to Homes

Starting June 5, 2025, the JAL Original Iced Coffee will also be available for general sale. Coffee enthusiasts can purchase this delicious beverage from JAL's official shopping site, JAL Mall, where a 1,000ml carton is priced at 4,200 yen for a set of six, excluding shipping fees. Additionally, customers can look forward to availability at MiCafeeto's official online store and their physical store in Kichijoji from June 2, 2025.

The introduction of retail sales is largely due to requests from customers who have enjoyed the iced coffee during their flights and expressed their desire to enjoy it in their home. This exciting opportunity allows you to savor the same high-quality blend crafted by Kawashima.

A Word from José Kawashima

José Kawashima, who heads the MiCafeeto company, shared his enthusiasm regarding the iced coffee's launch for general sale.

"Every year we have provided the 'JAL Café Lines Iced Coffee' exclusively for domestic flights, and the positive feedback we have received prompted us to consider retail availability. We're thrilled that travelers and coffee aficionados alike can now enjoy our premium blend at home. Our commitment remains to deliver an exceptional coffee experience, both in the air and on land."

About the Creator: José Kawashima

Born in 1956 in Shizuoka, José Kawashima is a pioneering figure in the coffee industry. He studied at the National Coffee Research Institute in El Salvador, where he immersed himself in the nuances of coffee cultivation and processing. His illustrious career has seen him contributing to coffee farm development in Jamaica, Hawaii, and Indonesia and protecting endangered coffee varieties in Madagascar. In 2008, he established MiCafeeto, continuing to advocate for high-quality coffee production that respects environmental sustainability and human rights.

Through his work, Kawashima has set rigorous quality standards across all processes in coffee production, ensuring that each cup honors the hard work of coffee farmers worldwide. For more information on José Kawashima and MiCafeeto, visit their official website.

Conclusion

Whether you're traveling at 30,000 feet or relaxing at home, JAL's Original Iced Coffee promises to elevate your experience with its expertly crafted flavor profile. Don’t miss your chance to enjoy this summer sensation!