Water Wings Swim School Expands Rapidly with 20 New Franchise Deals Within Months

Rapid Expansion of Water Wings Swim School

Water Wings Swim School, renowned for its year-round swim instruction, has made significant strides in its franchise program, signing 11 agreements shortly after launching nationally. This initiative has enabled the establishment of 20 new locations across various states, showcasing the service's growing appeal amidst today's increasing priority on children's safety and skill development.

Significant Growth Milestone

In merely five months since Water Wings' franchise program commenced in May 2025, the swim school has seen an impressive rise in its network.

The signed franchise agreements span across four different regions, with schools set to open in places like Midland and Houston in Texas, as well as Albuquerque and Santa Fe in New Mexico. This expansion signifies not just a geographical outreach but also a commitment to enhance children's swim education nationwide.

“Families everywhere need access to quality swim instruction, and franchisees are recognizing the opportunity to make a real impact while building a strong business,” stated Avi Shafshak, Brand President of Water Wings Swim School. He added that the initial success of the franchise program validates the effectiveness of the Water Wings model and reflects the increasing demand for swim lessons among parents.

Market Insights and Demand

According to the latest Unleashed Brands Parent Sentiment Survey, around 34% of parents plan to invest in swim lessons in the coming year, especially among those with children aged between 2-5 years, where interest peaks at 46%. This statistics accentuate the urgency of providing high-quality swim instruction and embed it into children’s early developmental activities.

With drowning being a major cause of unintended fatalities among young children, swim lessons are not just beneficial but critical. Water Wings offers a variety of programs, including private lessons, group classes, swim camps, and recreational swim teams, designed to cater to a wide range of skill levels. Its emphasis on a fun and engaging atmosphere helps foster a love for swimming among children, ensuring their safety and equipping them with a life-saving skill.

The franchises come with a unique advantage; they require a lower initial investment compared to many other swim schools, making it an easier entry point for aspiring franchisees. For a total investment ranging from $994,400 to $1,424,550, new franchise owners are provided with a proven business model, comprehensive training, and diverse revenue opportunities including swim camps and clinics throughout the year.

Continuing the Growth Journey

The franchise agreements also highlight a reinvestment trend among existing Unleashed Brands franchisees, paving the way for further growth under a single umbrella. For example, multi-brand franchisees like Thomas Garcia and his nephews plan to open four new Water Wings locations in New Mexico, while Arun Singh will do the same in the Houston market. This collaboration within the Unleashed Brands family fosters a strong support network advantageous for both existing and new franchisees.

With a mission to educate families on water safety and provide a unique learning experience, Water Wings Swim School is making strides to impact communities significantly.

The expansion strategy unfolds further plans with active recruitment for franchisees who are passionate about community engagement and aiming for business growth. Markets currently identified for further expansion include Alabama, Arizona, California, Florida, Mississippi, Tennessee, Texas, and Utah.

Water Wings reinforces its commitment to enhancing water safety education through consistent investment in its brand and the launch of a new consumer website aimed at educating families on the services offered and the importance of swim instruction.

Through its remarkable growth in just five months, Water Wings Swim School is set to play a pivotal role in the landscape of youth swimming education across the United States, embracing not only the commercial aspect but also the profound impact on children’s safety and skill acquisition.