#Japan #design management #Intellectual Property #Minato, Tokyo #Authense Law Firm

Unveiling the Webinar on Design and Intellectual Property

On September 16, 2025, Authense Law Firm will kick off its new webinar series titled Design and Intellectual Property: Can We Overcome the Barriers? With a focus on the collaborative processes between design and legal experts, this event will feature prominent figures, including designer Manabu Sakamoto—creator of the PlayStation logo—and patent attorney Masaki Toyama and Yoshinori Nishino, who have extensive experience in intellectual property and brand management.

Why This Webinar is Essential

Authense Law Firm, located in Minato, Tokyo, embraces the slogan Focus on Emotions, emphasizing not just legal solutions but also understanding and addressing human emotions in the course of solving challenges. As businesses increasingly recognize the critical role of design in value creation, the integration of design processes into corporate strategy has become vital.

This webinar aims to bridge the gap between design and legal departments, guiding attendees on how to think about design not just as graphics or logos, but as a strategic asset that informs corporate identity and consumer experience.

Understanding Design's Role in Business

Design is often misperceived as merely the crafting of shapes or logos. However, it embodies far more, encompassing strategies that begin with understanding user needs and evolve into creating comprehensive brand experiences. In contemporary business contexts, effective design processes contribute to substantial value generation for companies.

In this session, the discussion will delve into:
1. Why design is indispensable for business and its connection to brand value and intellectual property.
2. The promotion process of design management, highlighting how designers contribute to achieving a balance between brand philosophy and user perspectives.
3. The relationship between design and intellectual property, showcasing examples of initiatives, challenges, and solutions.

Ideal Participants

We encourage individuals in legal or intellectual property roles aiming to enhance the precision of design-related legal judgments to participate. This includes:

• - Corporate legal teams looking to optimize their trademark strategies in alignment with design principles.
• - Branding executives looking to improve collaboration between design and legal departments.
• - Professionals involved in creative support across various business sectors.

The event promises valuable insights for attendees, enabling them to develop a nuanced understanding of how design integrates with intellectual property strategies and business goals.

Featured Speakers

• - Manabu Sakamoto: The founder and designer at Arrowgraph, he has a rich history in design, having served with Sony and leading significant branding projects including the PlayStation logo. He will discuss the essence of the design process from a designer's perspective.
• - Masaki Toyama: A managing director at Authense, Toyama previously worked with the Japan Patent Office and has deep expertise in UX and service design, particularly in the context of governmental initiatives. He will provide insights into the intersection of design and legal frameworks.
• - Yoshinori Nishino: With experience in large corporations and patent law firms, Nishino brings a wealth of knowledge on how trademark and design efforts can create a cohesive strategy for brand management.

Registration Details

This free webinar will take place online via Zoom on September 16, 2025, from 12:00 PM to 1:00 PM JST. Interested individuals can register through the Authense website. Due to the nature of the content, participation may be limited to certain individuals, excluding those from competing firms.

For more information about Authense Law Firm and its services, visit their official website: Authense Law Firm.

Join us in this enlightening discussion that aims to redefine the roles of design and intellectual property within modern businesses, fostering better collaboration and understanding across disciplines.