#United States #Walmart #Arkansas #Indigo Ag #Kellanova

Enhancing Farmer Prosperity through Partnership

In a groundbreaking collaboration, Kellanova, Walmart, and Indigo Ag have come together to enhance the economic sustainability of rice farmers in Arkansas through pioneering regenerative agriculture practices. This new partnership, part of the Source by Indigo program, aims to provide farmers with essential resources, data, and technical support to cultivate more resilient and profitable farming operations throughout the state.

This initiative builds upon the previous four years of cooperation between Walmart and Indigo Ag, during which farmers supplying Walmart's Great Value brand achieved significant environmental and economic milestones. They have managed to reduce emissions by an impressive 37,000 metric tons of CO₂ equivalent, conserve over 11 billion gallons of water, and contribute more than $900,000 directly into farmers' income.

Financial Incentives for Sustainable Practices

Under the new agreement, participating farmers will receive a financial premium for each pound of rice produced using regenerative agriculture methods. This initiative encourages the adoption of innovative practices such as enhanced water management, improved fertilizer application, and crop rotation—all of which not only boost soil health but also promote biodiversity.

Kellanova’s commitment to this venture is rooted in its corporate ethos. Janelle Meyers, Chief Sustainability Officer at Kellanova, shared, “Our purpose is to create better days, and that includes fostering sustainable practices within the farming community. Our partnership with Indigo Ag and Walmart is a strategic avenue to bolster agricultural resilience, enhance farmer revenues, and confront the challenges posed by climate change.”

Collective Action for Environmental Stewardship

These collaborative efforts not only serve farmers but also aim to tackle the wider ecological concerns. Regenerative agriculture is increasingly recognized as a beneficial approach for industries striving to lower emissions while providing direct, tangible benefits for farmers and their land. The Source by Indigo program provides a verified process that aligns with the Greenhouse Gas Protocol, enabling companies to support sustainable outcomes effectively.

Mikel Hancock, Senior Director of Strategic Initiatives at Walmart, expressed enthusiasm about the expanded partnership: “Witnessing our regenerative agriculture goals come to fruition is exciting. By incorporating Kellanova into our efforts, we amplify the impact of our initiatives and reinforce our supply chains while supporting farmer welfare and advancing environmental stewardship.”

Making a Difference for Communities and Environment

The partnership promises significant benefits, fostering community well-being through greater water conservation in Arkansas, improved soil health, and cost reduction for farmers and their families. As the three organizations pivot their purchasing decisions based on shared agricultural practices, they create cost savings that can further support the scalability of these sustainable programs.

Dean Banks, CEO of Indigo Ag, highlighted the importance of collective efforts: “Working alongside partners like Kellanova and Walmart allows us to create measurable impacts for farmers in the region. Together, we are committed to enhancing prosperity from the ground up by safeguarding essential water resources, improving soil health, curtailing emissions, and supporting farming communities.”

A Call to Action

Ultimately, the partnership between Kellanova, Walmart, and Indigo Ag exemplifies how unified action can yield meaningful results for farmers and the environment alike. By pooling their resources, the companies are not only investing in farmers but also in the future of sustainable agriculture. Their announcement serves as an open invitation for industry leaders across the food value chain to join this movement, expanding opportunities for farmers while fostering resilience and prosperity in the Arkansas region and beyond.

About the Companies

Kellanova

Kellanova is a powerhouse in global snacking, well-known for its iconic food brands including Pringles®, Cheez-It®, and Pop-Tarts®. With a legacy of over a century, the company aims to promote sustainable food practices while enhancing food access within the community.

Walmart

Walmart’s commitment to sustainability is evident through various initiatives aimed at creating a greener future. Through partnerships like this, they work towards efficient supply chains that benefit farmers and customers alike.

Indigo Ag

Indigo Ag focuses on developing prosperity in agriculture through regenerative practices. Their approach connects farmers with companies, incentivizing sustainable practices that contribute positively to community welfare and the environment.