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Kodak Apparel Introduces a Retro Pop-Up Store in Shibuya

A vibrant new chapter unfolds for Kodak Apparel as it opens a Pop-Up store at Shibuya PARCO, running from November 6 to November 18, 2025. Originating from South Korea, Kodak Apparel carries the iconic legacy of Kodak and celebrates its arrival in Japan with this immersive experience, aptly themed 'Back to the 90s.'

Step Back in Time: The 90s Revival

The design motif of the Pop-Up store draws heavily from the 1990s, a period when instant cameras and photo booths became cultural icons among youth. This nostalgic concept merges the playful spirit of retro aesthetics with modern trends to create a unique fashion narrative. Customers can expect apparel and accessories that reflect this blend of old and new. The collection features designs invoking memories of the 90s, including vibrant colors and striking graphics that resonate with the era's distinct style.

Upon entering the store, visitors will be greeted by displays showcasing quintessential Kodak features, such as cameras and film, creating a photogenic atmosphere that encourages memorable snapshots. This ambiance not only captures the essence of the film culture that Kodak embodies but also provides a platform for diverse generations to connect over shared memories and styles. For older patrons, it delivers a wave of nostalgia, while the younger demographic discovers exciting new interpretations of past trends.

Discovering Kodak Apparel

Established in 2020, Kodak Apparel is a lifestyle brand that honors Kodak's rich photography heritage extending over 130 years. With a philosophy steeped in the spirit of innovation and iconic style, Kodak Apparel reinvigorates classic photography culture with modern fashion sensibilities. Infusing its key colors, yellow and red, along with representations of the Kodak logo into apparel and accessories, the brand stands at the intersection of nostalgia and contemporary street style.

Currently, Kodak Apparel generates buzz in both South Korea and internationally, boasting flagship stores in Myeongdong and Seongsu. With a presence expanding to cities like Shanghai, Taiwan, and Macau, Kodak Apparel is carving its niche as a global lifestyle brand with approximately 100 stores worldwide. The anticipated opening of the Harajuku store in May 2025 marks a significant step for the brand in Japan, and the ongoing Pop-Up store in Shibuya further underscores its commitment to establish its footprint in the Japanese market.

A Fashion Journey Through Time

Kodak Apparel's Pop-Up store aims to fuse personal memories with the vibrant narrative of film culture through fashion. Visitors can immerse themselves in a curated collection that includes logo sweatshirts, t-shirts, outerwear, and accessories reminiscent of film cameras and other nostalgic elements. The ambiance captures a unique warmth—the essence of the film era—inviting attendees to take a journey back in time. The Pop-Up serves not just as a retail experience but as a vivid exploration of how vintage influences shape modern interpretations in fashion.

Additionally, as part of its commitment to bridging culture and style, Kodak Apparel continues to engage with memories and narratives through its distinctive offerings, aiming to introduce fresh perspectives to Japan’s fashion scene.

Pop-Up Store Details:

• - Dates: November 6 (Thursday) - November 18 (Tuesday), 2025
• - Location: 5th Floor, Shibuya PARCO, 15-1 Udagawa-cho, Shibuya-ku, Tokyo
• - Hours: 11:00 AM - 9:00 PM

To explore more, visit the Kodak Apparel website or follow their official Instagram for updates.

Kodak Apparel continues to prove that the spirit of film culture thrives through modern fashion, encapsulating the warmth and aesthetic of vintage photography within today’s cultural narrative. Experience this intriguing blend of past and present at the Kodak Apparel Pop-Up store in Shibuya and discover the remarkable world where nostalgia meets contemporary style.