#United States #San Jose #J. Lohr Vineyards #ARIEL Sauvignon Blanc #Alcohol-Removed Wine

J. Lohr Vineyards & Wines Expands Non-Alcoholic Offerings

In a bold move toward inclusivity in the wine market, J. Lohr Vineyards & Wines has launched the 2025 ARIEL Sauvignon Blanc, marking another exciting addition to their growing selection of premium, alcohol-removed wines. This family-owned establishment, with a rich history in winemaking, is committed to diversifying its offerings to cater to the evolving tastes of wine enthusiasts.

A Refreshing Addition to the ARIEL Collection

The new ARIEL Sauvignon Blanc aims to capture the vibrant character that the varietal is known for, featuring crisp notes of kiwi and lemon zest. J. Lohr Vineyards has long been recognized for their pioneering role in the alcohol-removed wine sector, making this release even more significant.

Since 1985, the ARIEL brand has utilized innovative techniques, such as reverse osmosis, to gently remove alcohol while preserving the wine's integrity and flavor profile. This method ensures that the ARIEL Sauvignon Blanc remains true to its roots while aligning with contemporary consumer preferences for healthier choices.

The Growing Demand for Alcohol-Removed Wines

According to the Adult Non-Alcoholic Beverage Association, a remarkable 92% of patrons who opt for non-alcoholic beverages also purchase alcoholic drinks. This insight sheds light on the rising popularity of alcohol-removed options, highlighting a significant shift in consumer behavior. Nielsen IQ data supports this trend, indicating a 16.7% increase in sales of ARIEL products over the previous year.

Cynthia Lohr, Co-owner and Chief Brand Officer of J. Lohr, emphasizes their mission: "We want everyone to feel welcome at the table and to share in celebrating special moments. The introduction of Sauvignon Blanc into our alcohol-removed lineup is a direct response to consumer interest."

Commitment to Quality

The ARIEL Sauvignon Blanc is a product of careful grape selection, emphasizing natural acidity and varietal expression to enhance the tasting experience. Each bottle contains just 21 calories per 5 oz. serving and is free of added sugars, making it an appealing choice for health-conscious consumers. This new wine is priced at a suggested retail price of $13 and is set to ship starting September 2026.

Recognition and Awards

ARIEL Vineyards has garnered significant accolades, including the USA Today's 10Best Readers' Choice Awards for Best Non-Alcoholic Wine for two consecutive years. The brand's commitment to excellence is further reflected in its multiple awards at competitions, such as the SIP Awards, where it received a Platinum medal for its ARIEL Cabernet Sauvignon.

J. Lohr's legacy spans fifty-two years, with a strong foundation built upon sustainable practices and family values. They cultivate expansive vineyards across California, producing a broad selection of renowned wines that cater to diverse palates.

As J. Lohr Vineyards continues to innovate and adapt to the changing wine landscape, the introduction of ARIEL Sauvignon Blanc is a testament to their commitment to quality and inclusivity in the wine industry. Whether for celebrations, dinners, or casual gatherings, this new offering presents a delightful way for consumers to savor the essence of Sauvignon Blanc without the effects of alcohol, further solidifying J. Lohr’s place at the forefront of the wine market.