#United States #Walnut Creek #Lauryn Bosstick #The90 #The Gem

The90 Launches an Innovative New Product: The90 Gem

Groundbreaking Sun Intelligence Device

The90 has introduced a revolutionary wearable known as The90™ Gem, aimed at transforming how women interact with their skincare and sun exposure routines. This smart piece of jewelry does not merely serve as an accessory; it is a powerful tool designed to track real-time UVA and UVB exposure. By measuring the user’s immediate environment, The90 Gem offers insights that go far beyond standard UV index readings, enhancing sun safety and promoting long-term skin health.

Personalized Skin Management

Unlike traditional methods, which offer generalized data based on location, The90 Gem connects users directly to their personal UV exposure. By utilizing live data, this wearable device enables women to make informed choices about when to apply sunscreen, how much to use, and the best times for sun exposure based on individual skin types and conditions. In collaboration with its companion app, The90 Gem customizes sun protection advice tailored to each user's unique profile, which includes their skin type, sunscreen use, and protective clothing habits.

Backed by Influential Investors

The launch is supported by the renowned entrepreneur Lauryn Bosstick, founder of the beauty and wellness platform, The Skinny Confidential. Her extensive experience in beauty and skincare resonates with The90’s vision, which emphasizes proactive skin health and prevention strategies. In an era where many women invest in various skincare products without understanding their sun exposure accurately, The90 Gem aims to provide the missing data necessary for smarter skincare decisions.

Features of The90 Gem

The90 Gem boasts several key features:
1. Real-Time UVA and UVB Tracking: Using advanced sensors, it captures and relays live UV data reflecting the sun exposure the user is experiencing at any moment.
2. Personalized Skin Profile: Users can log and manage their skin type and sunscreen habits in the app, helping them adapt their routine according to individual needs.
3. Smart Sun Intelligence: The device converts real-time UV data into practical advice, including reminders for sunscreen reapplication and personalized exposure guidance based on the day’s conditions.
4. Stylish Modular Design: Available as a chic pendant necklace, The90 Gem integrates seamlessly into daily wear without sacrificing aesthetics.

A Message from the Founder

Stacy Salvi, the CEO and co-founder of The90, brings over ten years of experience in health-tech innovation, having played a pivotal role in advancements in the wearable tech space, specifically with Fitbit. Salvi’s vision with The90 is to empower women with real-time data regarding sun exposure, significantly affecting skincare management. The implication is not just about protecting skin but transforming how women approach their skincare routines.

"True innovation happens when deep technology is wrapped in a high-end, modular aesthetic that women actually want to wear," Salvi stated. "With the advent of The90, we aim to shift sunscreen usage from a mere morning routine to a dynamic, responsive system tailored to real conditions your skin faces."

Launch and Availability

The90 Gem is available for purchase at a retail price of $299, with an exclusive early access option at $199 for members of The Skinny Confidential community. To embrace a smarter, more informed relationship with the sun, interested customers can visit The90.com to shop.

Conclusion

The90 represents a paradigm shift in how women can take charge of their skincare and sun exposure with cutting-edge technology. Designed to protect and empower, The90 Gem is not just an accessory; it is a strategic investment into preventing skin aging caused by UV exposure, allowing users to seize the benefits of sunlight consciously and safely. By blending style with smart technology, The90 is poised to redefine personal skincare practices.

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About The90: The90 is a pioneering company focused on preventive skin health through intelligent wearables. Their flagship product, The90™ Gem, measures real-time UV exposure to empower women in their skincare journeys. The90 integrates advanced technology with personal insights to transform how individuals view and manage sun safety and skincare routines.