SHIFT and DASA Partnership
2025-10-02 07:34:36

SHIFT Partners with DASA for Enhanced DevOps and Agile Transformation in Japan

SHIFT Partners with DASA: A Leap Towards DevOps Excellence



In a significant move for the Japanese tech landscape, SHIFT Co., Ltd, located in Minato-ku, Tokyo, has established a partnership with DASA, the globally recognized industry body for DevOps and Agile methodologies. This collaboration, aimed at promoting BizDevOps—an integrated approach combining business and development operations—positions SHIFT as the third Japanese company to enter such a partnership.

DASA, with its headquarters in Rotterdam, Netherlands, boasts a remarkable community of over 40,000 members across 50 countries and has forged partnerships with more than 300 organizations. Their mission is to create new value through the integration of business units with technology operations, making them a pivotal force in advancing digital transformation (DX).

Transformational Goals of the Partnership



With this partnership, SHIFT aims to implement global best practices for DevOps and Agile directly within Japan. A key element of this initiative involves leveraging the DASA Value Box, a systematic compilation of effective practices in product development. SHIFT plans to localize its content for the Japanese market while updating its unique Agile transformation framework, “Eight Keys.” This will help address crucial challenges faced by domestic companies, including improving productivity in product development and enhancing collaboration between business and technology sectors.

Furthermore, SHIFT is committed to nurturing the next generation of leaders in this domain. By utilizing the comprehensive educational programs offered by DASA, SHIFT will strengthen its workforce development efforts, aiming to cultivate future leaders in the Agile and DevOps landscape in Japan.

Newly Appointed DASA Ambassadors from SHIFT



In conjunction with this partnership, three SHIFT professionals have been designated as DASA Ambassadors, a recognition awarded to experts around the globe with extensive knowledge in DevOps and Agile practices. The newly appointed ambassadors are:
  • - Hiroyuki Sato, Scrum Master and Agile Evangelist
  • - Atsushi Funabashi, Scrum Master, Agile Coach, and SRE
  • - Kazuki Mori, Retrospective and Agile Evangelist

These ambassadors will collaborate to integrate DASA’s resources, including the Value Box, with SHIFT's “Eight Keys” framework, thereby enhancing business agility and quality assurance. Their work will significantly contribute to the development of both the local and global DevOps and Agile communities.

Insights from DASA CEO, Rick Farrenhorst



Rick Farrenhorst, CEO of DASA, expressed his enthusiasm regarding this partnership, stating, “SHIFT has made remarkable progress by merging quality assurance with Agile practices to produce tangible business outcomes. They are a natural and trustworthy partner in our mission to empower organizations to achieve high performance on a grand scale. This partnership goes beyond mere alignment of techniques; it signifies a commitment to fostering practical transformations together. By combining SHIFT's proven framework with DASA’s global best practices, we are establishing a solid foundation for sustainable change.”

Comments from SHIFT Agile Promotion Division’s Director



Keimitsu Akiba, Director of Agile Promotion at SHIFT, shared his thoughts: “Our approach, centered around quality assurance, has allowed us to provide services that translate directly to customer KPIs. Our vision transcends simply aiding in the adoption of development methods; we aim to partner in cultural transformation that fosters sustainable business agility. The collaboration with DASA represents a huge step forward in deploying globally structured best practices and educational programs in Japan, accelerating transformation for domestic companies.”

SHIFT also intends to harness this partnership for the greater goal of supporting the overall digital transformation of Japanese society. Through community engagement and workforce development, SHIFT and DASA aim to lead the fifth wave of digital evolution in Japan and contribute significantly to initiatives such as “SHIFT3000.”

More about SHIFT’s Agile Solutions



SHIFT not only assists in various processes within Agile development but also provides holistic support for organizational transformations aimed at adopting Agile methodologies. For more details on SHIFT’s Agile solutions, please visit their official page.

For service inquiries, visit here.

Understanding the Eight Keys Framework



The Eight Keys framework, developed through support of over 1,000 Agile projects, encapsulates vital factors essential for successful Agile transformation within organizations. It is designed to address challenges across all organizational layers, from management to project execution.

About DASA



DASA (DevOps Agile Skills Association) is the world’s largest association dedicated to DevOps and Agile practices, serving as a trusted partner for organizations aiming for transformation into high-performance digital entities. Their guidance fuels the building of high-performing IT capabilities and promotes growth in the DevOps sector through networking, knowledge sharing, continuous learning, and certification initiatives.

About SHIFT Consolidated



Founded with a vision to foster a smart society free of waste, SHIFT has evolved from delivering software quality assurance and testing services for mission-critical systems to comprehensive solutions in project planning, development, operations, security, and marketing, ultimately helping clients resolve crucial IT-related business challenges.

For more information, visit SHIFT’s corporate website.


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