#USA #New York #Procter & Gamble #Radius Insights #Michael Lancor

Radius Insights Strengthens Leadership with New Appointment

In a strategic move to enhance its leadership, Radius Insights, a prominent global market research firm, has officially welcomed Michael Lancor, previously the Vice President of Analytics at Procter & Gamble (P&G), to its Board of Directors. This appointment is expected to bolster the company's strategic roadmap, focusing on growth and innovation.

Michael Lancor brings with him over three decades of experience in analytics and insights from his lengthy career at P&G. During his tenure, he played an instrumental role in shaping the company's global insights strategy. His leadership facilitated the development of systems, supplier partnerships, and technology solutions that not only improved performance across various categories but also aligned with the organization's growth priorities.

“Michael is a unique asset,” said Rob Wengel, CEO of Radius Insights. “His deep understanding of client needs, coupled with his strategic and collaborative approach, will greatly enhance our capabilities as a growth-driven insights partner.” Wengel emphasized that Lancor’s decades of experience at one of the world’s most esteemed consumer goods companies would help sharpen Radius Insights’ focus on delivering impactful insights.

Lancor's extensive expertise encompasses areas like brand building, retail innovation, and digital transformation, all of which align perfectly with Radius Insights' mission. His addition to the board not only boosts the firm’s insight delivery abilities but also ensures that their strategies are finely tuned to address what clients truly value.

Reflecting on his new role, Lancor expressed enthusiasm about contributing to Radius Insights’ transformation. “Throughout my career, I've seen how insights can be a true lever for growth,” he stated. “I'm impressed by how Radius is merging strategic thinking with a commitment to delivering real impact. I'm excited to be a part of this and contribute to the next exciting chapter.”

This appointment is a part of a broader strategy under Wengel’s leadership to reshape Radius Insights into a contemporary, client-centric organization. The goal is to remain at the forefront of marketing research by accelerating innovation, enhancing speed, and providing strategic expertise.

Radius Insights specializes in aiding brands through complex market landscapes, identifying potential growth opportunities, and steering measurable results. The firm’s proprietary Brand Growth Navigator framework integrates personalized research, analytics, and consulting to ensure that insights align seamlessly with business objectives.

The firm's recent growth trajectory has also seen it acquire several organizations, including Strive Insight (now Radius EMEA), 7th Sense, and Illuminas North America, which further expands its reach across varied sectors such as technology, finance, healthcare, and consumer markets.

Headquartered in New York, Radius operates with a global presence, serving both B2B and consumer brands. It is backed by Star Mountain Capital, which reinforces its commitment to facilitating growth and delivering meaningful impacts in the market research domain.

As Michael Lancor steps into his new role, stakeholders and clients alike are hopeful that his influence will not just augment Radius Insights' operational capabilities but also innovate its strategic direction, ensuring a successful navigation through the complexities of modern market dynamics. For more information on Radius Insights and its services, visit radiusinsights.com.