Octopus Energy Wins Best101 at PR TIMES Press Release Awards 2025

Octopus Energy's Press Release Triumph

In a remarkable achievement, Octopus Energy has clinched the Best101 award at the PR TIMES Press Release Awards 2025. This recognition solidifies the company’s commitment to delivering affordable renewable energy solutions that minimize environmental impact. The award-winning press release showcased a unique campaign titled, "Don't Compromise on Air Conditioning This Summer!" which offered a significant discount on electricity during peak usage times in July and August.

The PR TIMES Press Release Awards, organized by PR TIMES Inc., saw a record number of entries—4,753. The submissions were evaluated based on various criteria including social relevance, empathy, and future potential. The award ceremony held on October 28 in Minato, Tokyo, featured a representative from Octopus Energy, whose efforts to convey social issues from the perspective of everyday consumers were highly praised.

Addressing Social Issues: The Summer Happy Hour Campaign

The Summer Happy Hour campaign cleverly addressed two pressing social challenges: rising temperatures and the need for energy conservation. By synchronizing promotional offers during the peak hours of electricity demand—when solar energy generation stabilizes—Octopus Energy encouraged consumers to use their air conditioning without the burden of high costs. The message, "Feel free to use the energy you need," emphasized the benefits of renewable energy while striving to change the traditional mindset around energy conservation from one of sacrifice to one of comfort.

This initiative turned the excess power generated from renewable sources into a source of reliability for everyday life. It received positive reception from a panel of media and communication experts, who appreciated the transformation of renewable energy into a more accessible and beneficial option for society.

Expert Opinions

Several jurors provided insight into why Octopus Energy's campaign stood out:

- Ariko Urano, Editor-in-Chief at Kouhou Kaigi, remarked on how the campaign redefined conventional beliefs about energy usage, emphasizing that a green choice should not come at the expense of people's well-being.
- Nozomi Takasaka, Chief Officer at Business Insider Japan, noted the uniqueness of proposing solutions that address both energy conservation and health risks from heat, which is often discussed separately.
- Takahiko Hoshino, Editor-in-Chief at President, applauded the strategy of transforming societal challenges into benefits for consumers, providing a fresh perspective where energy use aligns with social contribution.

From Societal Challenges to Hopes for Life

Winning this prestigious award signifies Octopus Energy's effective messaging that “positive choices for society are not about sacrifice, but about comfort and optimism.” The company has plans to continue promoting renewable energy as a close and positive choice, ultimately aiming to transform energy from a societal burden into a beacon of hope for everyday life.

About Octopus Energy

Founded in 2016 in the UK, Octopus Energy is dedicated to revolutionizing customer experiences by providing green energy at competitive prices while maintaining transparency. Within just nine years, the company has supplied renewable energy to over 9 million households globally. Operating in eight countries, including Japan, Germany, and the U.S., Octopus Energy is committed to transforming energy supply dynamics.