Mark & Lona Unveils the 2025 Autumn/Winter Collection: EVOLUTION

Mark & Lona, a renowned golf apparel brand under Cube co., Ltd. based in Minato, Tokyo, has officially announced its highly anticipated 2025 Autumn/Winter Collection, themed "EVOLUTION". Starting July 9, 2025, customers will be able to purchase these exclusive items from the brand's official online store and physical retail locations.

This new collection signifies a pivotal moment for Mark & Lona, as it seamlessly merges modern, polished aesthetics with cutting-edge technology and a foundation of tradition. Central to the design is a modernized outline of the iconic skull logo, enhanced by state-of-the-art functional materials developed through collaborations with various local and international manufacturing partners.

The autumn/winter series artfully combines classical elements with stylish prints, stones, and metallic threads, creating a dazzling collection that doesn’t compromise on functionality. The carefully curated color palette emphasizes warm earthy tones, anchored by sophisticated blacks and beiges. To add a touch of vibrancy without becoming overly gaudy, accent colors like purple and orange are presented in subtle tones, enriching the overall refined aesthetic and catering to the tastes of discerning adults.

In terms of performance, the collection is engineered with advanced seamless construction and lightweight technologies, significantly enhancing comfort and durability during play. Additionally, the introduction of a high summer collection tailored for warm weather, along with the brand’s first foray into lifestyle apparel in the GENERAL collection, ensures that items will be functional both on the golf course and in casual, everyday settings.

Fans of the brand will also be pleased to see revitalized archive designs, now upgraded with the latest materials and techniques, continuing to honor the brand's heritage while providing a contemporary twist.

For those looking to explore the new collection first-hand, Mark & Lona has a comprehensive retail network across Japan, including notable locations:

- Mark & Lona Aoyama Store: Minato, Tokyo 5-11-9 Lexington Aoyama Bldg 1F, TEL: 03-6805-1551
- Mark & Lona Omotesando Hills Store: Shibuya, Tokyo 4-12-10 Omotesando Hills B3F, TEL: 03-5771-0967
- Mark & Lona GINZA SIX Store: Chuo, Tokyo 6-10-1 GINZA SIX 5F, TEL: 03-6263-8840
- Mark & Lona Matsuzakaya Nagoya Store: Nagoya, Aichi 3-16-1 Matsuzakaya Nagoya North Bldg 4F, TEL: 050-5785-4585
- Mark & Lona Daimaru Shinsaibashi Store: Chuo, Osaka 1-7-1 Shinsaibashi-suji 6F, TEL: 06-6484-7142
- Mark & Lona Hankyu Umeda Main Store: Osaka 8-7 Kakuda-cho, Hankyu Umeda Main Store 8F, TEL: 06-6313-0938
- Mark & Lona Fukuoka Iwataya Store: Chuo, Fukuoka 2-5-35 Iwataya Main Bldg 6F, TEL: 092-406-5380
- Mark & Lona Daimaru Sapporo Store: Sapporo, Hokkaido 4-7 Nishi 5-jo, Daimaru Sapporo 5F, TEL: 011-206-4950

Discover more about the 2025 Autumn/Winter Collection along with the LOOKBOOK by visiting the Mark & Lona official online store. Experience the evolution of golf apparel like never before, where tradition meets innovation!