#Japan #Tokyo #Rural Innovation #Japanese Agriculture #Discover Rural Treasures

Discover Rural Treasures: Celebrating Community Efforts

On December 19, 2023, the Ministry of Agriculture, Forestry and Fisheries (MAFF) of Japan will host the 12th award ceremony for the "Discover Rural Treasures" initiative. This event applauds 30 exemplary regions across Japan that have significantly contributed to revitalizing local areas and enhancing income levels through innovative practices. A total of 454 submissions were evaluated, showcasing a diverse array of community initiatives aimed at harnessing local resources.

Purpose and Significance

Facilitated by the Agricultural, Forestry and Fisheries Policy Bureau along with the Cabinet Office, the program aims to spotlight exceptional efforts that drive regional vitality and sustainable agriculture. The selected regions will have the opportunity to present their unique approaches and best practices, contributing to a broader discourse on rural development and innovation. The event will not only promote the importance of agriculture but also emphasize the need for collaborative efforts among local residents, businesses, and governments.

Event Details

• - Date: December 19, 2023 (Tuesday)
• - Time: 1:30 PM to 4:00 PM (JST)
• - Venue: 7th Floor Auditorium, Ministry of Agriculture, Forestry and Fisheries, 1-2-1 Kasumigaseki, Chiyoda, Tokyo

Program Schedule:

• - 1:30 PM - 2:30 PM: Announcement of Special Awards and Distribution of Certificates
• - 2:30 PM - 4:00 PM: Networking session among awarded regions (individual interviews are possible)

Attendance is limited to representatives of the awarded regions and media personnel. However, the first part of the event will be livestreamed on YouTube, making it accessible for anyone interested in witnessing the celebrations and learning about innovative regional practices.

Livestream URL: Watch Here
(YouTube live stream allows general public access to the award presentation.)

Registration for Media Representatives

Media outlets wishing to cover the ceremony must register their company name and representative's details via the provided registration link before December 16, 2023, at 3:00 PM (JST). This pre-registration is essential for enabling individual interviews during the networking session.

Registration Form: Register Here

Highlighted Award-Winning Regions

The award ceremony will honor various regions, each showcasing innovations in agriculture and community initiatives:

1. Hakodate, Hokkaido: Creating a new food industry and culture.
Organization: Local Revolution (Business Innovation)
2. Noboribetsu, Hokkaido: Agricultural experiences for children from field to plate.
Organization: Yume Mirror (Community & Local Production)
3. Tazawako, Iwate: Fostering a future through horse and agricultural welfare.
Organization: Studia Inc. (Business Innovation)
4. Toba, Mie: Women divers as community heroes.
Organization: Ama Promotion Council (Community & Local Production)
5. Ishikawa, Kanazawa: Connecting people and nature with instruments made from Noto cypress.
Organization: Furutani Lumber Co. (Business Innovation)

...and many more regions bringing exciting initiatives to the forefront.

Conclusion

The Discover Rural Treasures award is an invaluable opportunity to honor the hard work and creativity of local communities across Japan. By coming together to share their success stories, these regions set a benchmark for sustainable development practices and encourage further innovation within the agricultural sector. As this initiative continues to grow, it promises to inspire others to tap into their local potential and drive positive change in rural Japan. Don't miss the chance to witness this remarkable celebration of community spirit and perseverance!