#Japan #Generative AI #Tokyo #customer insights #Marketing Research

Seminar on the Frontiers of Customer Understanding with Generative AI

As the world becomes inundated with information and products, understanding each customer deeply is more critical than ever. The spotlight shines on Generative AI, which is revolutionizing business across various sectors, especially marketing. This online seminar is organized by Nihon Information Inc., alongside Daiko and INFRECT, and is scheduled for July 10, 2025, at 14:00.

Seminar Overview

In an era where companies must focus on individual customer insights, the role of generative AI has become crucial. This technology does not merely aim to automate tasks but shifts the paradigm towards a deeper, human-centric understanding that can invigorate business growth. The seminar will feature presentations by these three leading companies, who will showcase how AI can transform qualitative research, analyze social media, and innovate customer interactions. Attendees will also have the opportunity to engage in a panel discussion with the speakers, offering insights into the future impact of AI on marketing strategies.

Who Should Attend?

• - Professionals seeking ideas on improving their operations via cutting-edge AI techniques.
• - Researchers and marketers interested in how generative AI can enhance qualitative analysis and research work.
• - Anyone looking to enhance customer experiences and value using AI technologies.

Program Details

Opening Remarks

• - Speaker: Taku Otani from Daiko

- Topic: "In an Era Where Customer Understanding Determines Business Success."
- Focus on using AI as a co-creation partner rather than a mere efficiency tool.

Presentation 1: Deeper Customer Insights through Qualitative Research Analysis

• - Speaker: Keita Saito from Nihon Information

- Introduction of AI tools designed to analyze qualitative data.
- Explanation of cross-summary analysis and how the AI tool processes customer interview data effectively.

Presentation 2: Automating Marketing Processes

• - Speaker: Shotaro Akatani from INFRECT

- An overview of KIZUKEY AI, an AI agent that automates every stage from research to strategy to production.
- Discussion on how AI improves speed and quality, translating to better business outcomes.

Presentation 3: Evolving Customer Engagement through AI Dialogue

• - Speaker: Nobihiro Harada from Daiko

- Introducing the Brand Dialogue AI, which draws out authentic customer insights through direct interactions with AI.
- Recommendations for utilizing voice data in marketing strategies.

Panel Discussion

A conversation among the three companies about AI's potential to deepen customer understanding.

Q&A Session

An interactive segment for attendees to inquire about the topics presented.

Additional Information

• - Date: July 10, 2025
• - Time: 14:00 (doors open at 13:50)
• - Cost: Free admission (registration required)
• - Platform: The seminar will be hosted online via Zoom. A stable internet connection is necessary.

How to Register

Interested participants can sign up through the provided link: Registration Form.

Note: Due to limited seating, early registration is recommended. Unfortunately, attendance from competitors in marketing research or advertising agency sectors is not permitted.

For further inquiry and detailed seminar materials, participants will receive a PDF after the event, allowing them to delve deeper into the discussed topics.

Join us in envisioning a future where generative AI reshapes our understanding of customers and transforms marketing.