#Eternal Beauty #China Perfume #TFWA Exhibition

Eternal Beauty Holdings Unveils the 2025 China Perfume & Fragrance White Paper

Eternal Beauty Holdings Limited, a prominent player in China's beauty and fragrance sector, made a significant impact at the 41st TFWA World Exhibition & Conference by presenting their eagerly awaited white paper titled "2025 China Perfume & Fragrance." This report, themed "Unlocking the Scent of China's Future," sheds light on the burgeoning role of the Eternal group in bridging global brands and the increasingly vibrant Chinese fragrance market.

Wendy Lau, Chairwoman of the International Fragrance Association and CEO of Eternal Group, welcomed attendees with insights into the dynamic landscape of the Chinese fragrance market, stating, "As we delve into one of the world's most revolutionary markets, it's evident that our growth is not only rapid but fundamentally transformative. Eternal has built not just a company but a bridge between international brands and Chinese consumers, tradition and innovation, ambition and execution."

The Unfolding of China's 'Scent Economy'

In the face of global market fluctuations, the Chinese perfume industry stands tall as a driver of growth and resilience, surpassing other beauty categories in its rate of expansion. The report highlights how male consumers and the Gen Z demographic from smaller cities are beginning to unlock their consumption potential, injecting fresh energy into the market. Notably, value-driven consumption is becoming a key contributor, as the market enters an era of