#Japan #Tokyo #Matsusaka Beef #Mikawa Beef #Hida Beef

Mediba Introduces a Unique Tasting Set of Japan's Finest Beef

Mediba, based in Shinagawa, Tokyo, is making waves in the gourmet e-commerce scene with its online platform, 'Good Product Taikoban'. In collaboration with Sugimoto, a century-old butcher shop, they have launched a distinctive tasting set featuring the highly sought-after 'Matsusaka', 'Hida', and 'Mikawa' beef. The project, initially introduced on the crowdfunding platform Makuake, has successfully met its funding goal, further validating the appeal of this unique product.

The Unique Appeal of the Tasting Set

What sets this product apart is the opportunity to sample rare cuts such as 'loin' and 'shoulder loin' from the three renowned beef brands of the Tokai region, all in one exclusive set. This is particularly noteworthy since these cuts are not easily available through traditional distribution channels. This initiative illustrates Mediba's commitment to innovative product development that goes beyond simply selling existing items, allowing consumers to experience these exceptional beef qualities directly.

Emphasizing Stories Behind the Products

Under the core philosophy that 'every item has a story and emotion behind it', Good Product Taikoban emphasizes the importance of the production background and the aspirations of its creators. In preparing this tasting set, Mediba and Sugimoto carefully curated each aspect, ensuring consumers can compare these premium beef types under uniform conditions. Securing the high-demand cuts amid varying supply chains presented significant challenges, underscoring the meticulous planning and collaboration between both companies.

Overcoming Distribution Challenges with Crowdfunding

The involvement of Makuake's support purchase model proved pivotal, facilitating access to high-quality meat for enthusiasts while tackling distribution hurdles. By processing orders after they are placed, the team is able to secure these rare cuts more reliably, reducing inventory risks and focusing costs on maximizing freshness and quality. The successful blending of Mediba's project management capabilities, Sugimoto's esteemed skills in meat selection, and Makuake's outreach effectiveness brought to life a product that truly represents a gourmet experience.

Project Details

• - Project Name: Matsusaka, Hida, and Mikawa Beef! Taste Comparison of the Three Major Brands in Sukiyaki Style
• - Duration: December 31, 2025 - January 30, 2026
• - Platform: Makuake

Mediba's commitment to collaborating with producers continues as it explores new product values and ideas that resonate with consumers.

About Sugimoto

Founded in Nagoya, Hughes Meat Industry Co., Ltd. (Sugimoto) has adapted to changing times and consumer preferences over its 125-year history. With operations spanning from production to restaurant management, they are also gearing up to showcase their offerings at the 2025 Osaka Kansai Expo. Their mission embodies the delivery of happiness and excitement to customers, striving to become 'Japan's finest butcher'.

About Good Product Taikoban

'Good Product Taikoban' is an e-commerce site delivering handpicked products under the slogan 'Every item carries emotions and narratives'. The platform aims to offer encounters that engage all five senses and will continue to expand its product offerings, including processed foods, fresh products, beverages, and seasonings.

Learn About Mediba

Mediba is also involved in a range of services including Ponta Pass and au Wellness, alongside activities such as UX/UI consulting and offshore development. Their goal is to ensure that users have access to necessary information online anytime, contributing towards their mission of bringing 'HAPPY' to people.

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