#United States #Winston-Salem #Donna York #EMS Management #Air Medical Services

Strengthening Air Medical Services

EMS Management & Consultants (EMS|MC) and PWW Advisory Group (PWW|AG) have named Dr. Donna York as the General Manager of Air Medical Services in a strategic move aimed at enhancing support within the air ambulance sector. This initiative reflects the organizations’ dedication to building a capable air medical team that can efficiently meet the growing and evolving demands of air medical transport amid increasingly complex reimbursement and compliance challenges.

Donna York, who holds a Doctor of Nursing Practice (DNP) degree, brings over three decades of experience in air medical and critical care transport. Her extensive professional background includes roles as a flight nurse and a program director, alongside leadership positions that have enabled her to champion safety and clinical excellence in the industry. As a former board member of the Association of Air Medical Services (AAMS) and a past president of the Air & Surface Transport Nurses Association (ASTNA), she has made significant contributions to the field, including her active role as a CAMTS Site Surveyor and a participant in the Safety Management Training Academy (SMTA).

Dr. York’s passion for safety in transport is evident through her commitment to the intersection of clinical practice, data strategy, and EMS finance, driving improvement in outcomes within the sector. “I chose EMS|MC and PWW|AG because of their bold vision for the future of air ambulance services and clear investment in people, innovation, and doing what's right for patients and providers. It's a team I'm proud to join,” she stated, highlighting her eagerness to contribute to their mission.

As part of her new position, Donna will play a central role in amplifying the capabilities of EMS|MC's air ambulance billing operations while simultaneously enhancing PWW|AG's advisory service offerings for both rotor- and fixed-wing clients. CEO of EMS|MC, George Abatjoglou, acknowledged the importance of Donna’s arrival, stating, “We recognize the unique challenges faced by air medical providers across both revenue cycle and operational delivery—and Donna's background makes her the ideal person to lead our offerings that will address these needs in the market.”

Doug Wolfberg, Co-President of PWW|AG, also expressed enthusiasm about Donna’s role, indicating her operational insights and strategic leadership will significantly enrich the consulting services offered by the firm.

In overseeing the integration of air ambulance-specific billing workflows within EMS|MC, and designing tailored compliance strategies in collaboration with PWW|AG, Donna aims to directly improve revenue capture, compliance adherence, and overall operational performance for clients.

This appointment underscores a shared commitment by EMS|MC and PWW|AG to foster deeper industry specialization, enhance service quality, and deliver long-term value to the air ambulance community. With an emphasis on compliance and operational excellence, both companies are set to navigate the intricacies of the air medical landscape more effectively, ensuring they remain at the forefront of the industry.

About EMS Management & Consultants

EMS|MC is a premier provider of revenue cycle management and consulting services across the United States, focusing on EMS agencies to enhance compliance, operational performance, and overall excellence.

About PWW Advisory Group

PWW|AG is dedicated exclusively to the EMS and mobile healthcare sectors, offering tailored consulting services, education, and strategic support to aid agencies in thriving amidst the complexities of operational and compliance challenges.