Vilore Foods Expands Its Reach with the Acquisition of Tia Lupita Foods

Vilore Foods Welcomes Tia Lupita Foods to Its Family



In a strategic move to broaden its product line, Vilore Foods has announced it will be acquiring Tia Lupita Foods, a brand known for its culturally inspired and authentic Mexican products. This acquisition not only signifies Vilore's commitment to nurturing brands with strong cultural ties but also highlights its entrance into the natural foods market.

Based in San Antonio, Vilore Foods has built a reputation for being a reliable partner in distributing brands that resonate with consumers seeking culturally rich options. With established brands like La Costeña and Jumex in its portfolio, the addition of Tia Lupita Foods marks a pivotal shift, enhancing its offerings with items that cater to the increasing demand for natural and healthy food choices.

Tia Lupita Foods, founded by Hector Saldívar, became a notable name after appearing on the popular show Shark Tank, where it received significant investment from investor Kevin O'Leary. The brand is celebrated for its bold flavors and simple ingredients, including unique products such as gluten-free, non-GMO, and preservative-free tortilla chips made from cactus, as well as their distinctive Mexican Chili Crunch. This innovation aligns seamlessly with Vilore Foods' mission of delivering culturally significant products to modern consumers.

Edgar R. Vargas, the Growth and Brand Development Director at Vilore Foods, expressed enthusiasm about this acquisition. “With more American households looking for authentic and reliable culturally connected products, we have closely observed Tia Lupita’s growth and potential. This partnership will undoubtedly elevate the brand to new heights,” he stated.

Hector Saldívar, the founder of Tia Lupita Foods, shared his excitement about joining the Vilore family. He noted that Vilore understands the cultural roots that underpin their brand and has the expertise and reach to expand their products across the nation. The team at Tia Lupita is eager for the opportunities that lie ahead.

Tia Lupita Foods has been steadily expanding its presence in supermarkets nationwide, gaining recognition for its commitment to quality and taste. Its products are now available in major retailers like Whole Foods and Target, providing consumers with easy access to authentic Mexican flavors.

Fan-favorite Kevin O'Leary, who supported Tia Lupita Foods from the beginning, congratulated Saldívar and his team on the acquisition. He affirmed, “From day one, I believed in their mission to bring healthier and authentic Mexican flavors to the table. You’ve built a brand that resonates with modern consumers while honoring tradition. This acquisition by Vilore Foods is a perfect match and powerful validation for everything you’ve worked toward.”

For fans and customers eager to explore Tia Lupita Foods’ offerings, their products can be found across leading supermarkets in the nation. More information about the brand can be found on their official website at tialupitafoods.com.

Additionally, interested parties can check out Vilore Foods and its dynamic range of brands, including La Costeña and Jumex, by visiting vilore.com.

About Vilore Foods


Founded in 1982, Vilore Foods has become a trusted partner in the global food market, specializing in the import, distribution, and development of culturally connected consumer brands. With a strong commitment to delivering authentic Hispanic flavors, Vilore serves as a strategic distribution partner for renowned global names, ensuring that consumers have access to high-quality, culturally-rich products.

About Tia Lupita Foods


Tia Lupita Foods celebrates the cherished family recipe for hot sauce from Hector Saldívar’s mother. The brand’s commitment to innovation and sustainability ensures that their flavorful products remain true to their roots while appealing to modern tastes.

With this acquisition, Vilore Foods not only expands its reach into the natural food category but also continues to support and promote the rich culinary heritage that connects consumers not just to flavors but to their culture.

Topics Consumer Products & Retail)

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