Event Report: TORRAS Showcases New Gadgets
In November 2025, TORRAS, a brand under Rakusouten, participated in various events aimed at expanding its interaction with users. TORRAS is committed to the philosophy of 'be here now' and focuses on enhancing everyday life with their smartphone accessories and small electronic devices. The intention behind joining these events was not only to showcase their latest offerings but also to engage with different communities and receive valuable feedback.
1. All Japan University Windsurfing Championship
Date: November 14-16, 2025
Location: Okuma Coast, Kunigami Village, Okinawa Prefecture
TORRAS supported this year's All Japan University Windsurfing Championship, demonstrating its dedication to outdoor and sport enthusiasts. Their products have gained popularity among business people and sports lovers alike, particularly models like the 'Ostand Q3 Air' and 'FlexLine Pebble,' which boast exceptional durability to withstand tough conditions.
The sponsorship of this event reflects TORRAS's desire to foster connections with active user communities. Moving forward, the brand plans to continue its support across various sports scenes, emphasizing user-centric product development.
2. Initial Lifestyle Expo
Date: November 28, 2025
Organizer: Initial Co., Ltd.
At the Initial Lifestyle Expo, TORRAS had the opportunity to network with media professionals and influencers keen on the latest trends in lifestyle products. The event encouraged open discussions regarding product feedback and market trends, which will play a key role in shaping the company's future product development strategies with insights from diverse generations and industries.
3. Mac Fan Fes 2025
Date: November 30, 2025
Location: UDX, Akihabara
As attention surrounding Mac products surged due to the launch of the iPhone 17 series, the Mac Fan Fes attracted many Apple enthusiasts to the TORRAS booth. Engaging conversations were facilitated, including participation from product managers who took part in technical discussions. This event provided a unique opportunity to share stories behind the TORRAS products, deepening emotional connections with the brand.
About TORRAS
TORRAS aims to enrich and simplify your 'now' with its range of smartphone accessories and compact electronic devices. The company offers a variety of products including smartphone cases, portable chargers, glass films, and other accessories designed for the modern lifestyle.
Official Website: TORRAS
Social Media Links:
Twitter:
TORRAS_JP
Instagram:
TORRAS Japan
Company Overview
Company Name: Rakusouten Co., Ltd.
Founded: May 10, 2021
CEO: Kong Yan, Nishigai Takeshi
Location: Takadanobaba, Shinjuku City, Tokyo
Business Scope: Planning, marketing, sales, and import/export of TORRAS products in Japan.
Group Overview
The parent company, Ain He Technology Group, was founded in Shenzhen, China, in 2008. It develops and sells smartphone accessories and electronic products across more than 148 countries, including brands like TORRAS and RANVOO. By 2025, the group aims to hold over 6,000 patents and has won numerous international design awards, including the prestigious Red Dot Design Award.