Haier's 2026 Global Fans Festival: A Celebration of Sports, Technology, and Community

Celebrating Global Community: Haier's 2026 Global Fans Festival

Haier, a global leader in providing innovative solutions for better living, is gearing up for the exciting 2026 Global Fans Festival. This festival, set to take place from December 17 to 21, 2025, at the Bukit Jalil Pavilion in Kuala Lumpur, Malaysia, promises to blend the essence of sports, technology, and community engagement. The festival's theme, C"Promotion of Life with Haier,D, reflects its mission to connect with fans on a deeper level.

Starting in 2019 as a social media campaign, the Global Fans Festival has transformed into a vibrant series of interactive events worldwide. From celebrated gatherings at significant venues like the Roland-Garros and the Australian Open to various fan tours, it has steadily built a strong legacy. The festival not only celebrates sportsmanship but also emphasizes technological innovation in daily life.

The venue for this year's festival spans 2,600 square meters, hosting numerous sporting activities, including football, tennis, badminton, and more. Attendees can expect to immerse themselves in engaging experiences tailored to showcase HaierD's smart living solutions.

Wang Mei Yan, the Vice President and Brand Officer of Haier Group, emphasized that this year's festival aims to deepen the emotional connections between participants and the Haier brand. Under the banner 'Champion Spirit,' the festival will also promote user engagement, allowing fans to actively contribute to product and service innovations, thus becoming co-creators in the Haier ecosystem.

Throughout 2026, over 100 Fan Cup events will occur, spanning more than 20 countries, including Melbourne, Shanghai, Paris, and Berlin. These will offer a variety of fun sports festivals hosted in intimate pavilions designed for exploration and enjoyment. This broadened approach allows Haier to reach a larger audience, focusing on more countries and enhancing the immersive experience.

Enhancements and Innovations

As Haier prepares for this massive event, it has outlined three major improvements for the festival. The first is an expanded global presence, bringing festivities to more nations, notably Australia, France, and Germany. Secondly, Haier plans to innovate on immersive experiences that blend online engagement with offline interactions, making participation seamless and enjoyable irrespective of the platform. Finally, the festival will deepen emotional ties through sports marketing, enabling users to take an active role in the brand's evolution.

Since its establishment, the Haier brand has consistently ranked as a leader in the global market for home appliances, as reported by Euromonitor International for 16 years straight. With a footprint in over 200 countries, serving over a billion households, Haier has built an impressive reputation as a trusted brand worldwide. The company operates 10 major R&D centers and 163 production facilities, further solidifying its market leadership.

The 2026 Global Fans Festival is anticipated to engage hundreds of millions of devoted Haier fans, showcasing the brand's commitment to promoting a lifestyle of champions and embracing smart technology that resonates with everyday experiences. For more details on this sensational event and the Haier brand, visit Haier's official website.

About Haier Group

Founded in 1984, Haier Group has positioned itself as a premier global provider of solutions aimed at enhancing life quality and driving digital transformation. The brand stands firm on the pillars of smart living, global health, and digital economy, and achieved a remarkable global revenue of $57 billion in 2024. Featuring consistently on the Kantar BrandZ's list of the world's most powerful brands for seven years, and leading the global home appliance market, Haier continues to innovate for better living standards through creativity and user-centric design.