Celebrating the Grand Opening of Yayoiken Kurume Aikawa Store with a Fresh New Brand Image

The Grand Opening of Yayoiken Kurume Aikawa Store

Yayoiken is all set to unveil its newly designed Kurume Aikawa store on June 9th, at 10 AM in Kurume City, Fukuoka Prefecture. This restaurant marks the beginning of a new chapter for Yayoiken, which currently operates 361 locations across Japan. The revamped store not only demonstrates a fresh brand identity but also aims to enhance the dining experience for its customers.

This location showcases Yayoiken’s latest logo, symbol, and a modern interpretation of traditional Japanese aesthetics. As part of this redesign, a sophisticated signage featuring new logo marks, stylish noren (traditional Japanese fabric dividers) harking back to its roots as "Yayoi-ken," and wallpaper inspired by historical documents have been carefully integrated to reflect a “high-quality” image. Customers can look forward to a more leisurely dining occasion, aided by newly installed tablets at each table for placing orders, a special selection of exclusive dessert items, and the convenience of a self-service drink bar.

Of course, guests will still have access to the beloved ‘Okarai-dokoro,’ where they can enjoy unlimited rice, dashi, and pickles, continuing Yayoiken’s commitment to providing a fulfilling dining experience.

Store Overview

- Address: 1769-1 Aikawamachi, Kurume City, Fukuoka Prefecture, 839-0861
- Operating Hours: 10:00 AM to 11:00 PM
- Phone Number: 0942-46-2205
- Number of Seats: 75

A Fresh New Logo and Branding Elements

The newly designed logo combines a modern Mincho font without curves to achieve a sleek style, harmonizing Japanese characters, Latin letters, and the symbol logo effectively. This dual-language approach ensures that “Yayoiken” is recognized easily both in Japan and internationally. The symbol design draws inspiration from the letters of "YAYOI" to form a noren shape, with a stylized hiragana for “yayoi” appearing in the corner to emphasize its heritage.

The color palette encapsulates themes of ambition, warmth, and vibrant communication. The rich "Yayoired" reflects the pouring sun—a symbol of the future and passion—while "Yayoikawaka" embodies the flourishing vigor of spring. Together, they create a modern take on traditional Japanese aesthetics.

- Tagline: Precious to me. Today, good things.
- Statement: Meals born in Japan can spread smiles all over the world. The joy of sharing a delicious meal brings happiness to everyone around. That's why we focus on providing meals that are nutritionally balanced, prepared with fresh, seasonal ingredients. So today, treat yourself to something extraordinary.

Exciting New Desserts

Limited-time dessert options include:

- Strawberry Custard Waffle 580 yen
- Japanese Black Honey Kinako Waffle 580 yen
- Kinako Fried Bread & Vanilla Ice Cream 460 yen
- Strawberry & Vanilla Sundae 390 yen
- Chocolate & Vanilla Sundae 390 yen
- Japanese Matcha Sundae (with vanilla ice cream) 450 yen
- Coffee Jelly 390 yen
- Sweet Red Bean Soup with Grilled Mochi (using Hokkaido adzuki) 350 yen
- Warabi Mochi 190 yen
- Vanilla Soft Ice Cream 290 yen
- Matcha Soft Ice Cream 290 yen

(Prices shown are inclusive of tax. The product information is as of June 6.)

Convenience at Your Fingertips with the Yayoiken App!

Stay updated with the latest products and campaigns via the Yayoiken official app. Customers can browse the menu, locate nearby restaurants, and even order directly through UberEats and Demaecan within the app. Additionally, enjoy a variety of QR coupons earned through games that can be redeemed for discounts.

For more information, visit here.

Download the app [here].