The Exciting Return of America's Favorite Road Trip Job: PLANTERS® Peanutter
The PLANTERS® brand is inviting adventurous souls to join the journey of a lifetime as part of their NUTmobile team for 2026. For those who dream of hitting the open road, traveling more than 20,000 miles while engaging with fans across the nation, this opportunity is perfect. The PLANTERS® NUTmobile will roll out in June 2026, and they're looking for three enthusiastic individuals, affectionately known as "Peanutters," to embark on this unique escapade.
The role of a Peanutter is more than just a job; it's characterized by a vibrant mix of adventure and joy. Peanutters will travel across the United States, spreading smiles and sharing the love for PLANTERS® products with festival-goers, students at universities, and random strangers at local events. Just imagine driving a giant 26-foot-long peanut on wheels, participating in parades, and meeting interesting people, including celebrities!
Potential applicants for this coveted role must be recent college graduates with strong communication skills, a fun and engaging personality, and a knack for creative storytelling. The ideal candidates are not only comfortable behind the wheel but also thrive in social settings, ready to meet fans and create memorable interactions.
Applications are open until February 14, 2026, at BeAPeanutter.com, where candidates need to submit a resume along with a brief video demonstrating their creativity, sense of humor, and personality. Patrick Horbas, director of marketing for the PLANTERS® brand, emphasizes the importance of fun in their campaign, stating, "Life is simply better when you add a little fun." He describes the Peanutters as an essential part of the brand, embodying the playful spirit and engaging with fans in delightful ways.
During their tenure, Peanutters not only become ambassadors for the PLANTERS® brand but also gain unparalleled experience in marketing and public relations. The NUTmobile acts as a mobile public relations team, successfully generating millions of impressions in media and social channels. Last year, the Peanutters reached over 160,000 people spread across 46 states!
But that’s not all. In addition to their adventurous travels, Peanutters receive an annual salary alongside full-time benefits, meal and travel allowances, and a chance to apply for full-time positions within Hormel Foods after their run.
Whether it’s the thrill of exploration or the joy of meeting new people, the role of a Peanutter is a unique opportunity that will lead to incredible stories and lifelong memories. If this sounds like your kind of gig and you’re ready to jump in with both feet (and both hands full of peanuts), head over to BeAPeanutter.com and seize your chance to make this whimsical journey a reality!
Founded in 1906, the PLANTERS® brand has provided beloved snacking options for over a century. Offering everything from salted and honey-roasted peanuts to mixed nut snacks, PLANTERS® has something for everyone craving that crunchy goodness. Now under the ownership of Hormel Foods Corporation since 2021, the brand continues to thrive, bringing joy and delightful experiences to peanut lovers everywhere. Don't miss your chance to be part of this whimsical journey that celebrates the fun in life, one nut at a time!
The role of a Peanutter is more than just a job; it's characterized by a vibrant mix of adventure and joy. Peanutters will travel across the United States, spreading smiles and sharing the love for PLANTERS® products with festival-goers, students at universities, and random strangers at local events. Just imagine driving a giant 26-foot-long peanut on wheels, participating in parades, and meeting interesting people, including celebrities!
Potential applicants for this coveted role must be recent college graduates with strong communication skills, a fun and engaging personality, and a knack for creative storytelling. The ideal candidates are not only comfortable behind the wheel but also thrive in social settings, ready to meet fans and create memorable interactions.
Applications are open until February 14, 2026, at BeAPeanutter.com, where candidates need to submit a resume along with a brief video demonstrating their creativity, sense of humor, and personality. Patrick Horbas, director of marketing for the PLANTERS® brand, emphasizes the importance of fun in their campaign, stating, "Life is simply better when you add a little fun." He describes the Peanutters as an essential part of the brand, embodying the playful spirit and engaging with fans in delightful ways.
During their tenure, Peanutters not only become ambassadors for the PLANTERS® brand but also gain unparalleled experience in marketing and public relations. The NUTmobile acts as a mobile public relations team, successfully generating millions of impressions in media and social channels. Last year, the Peanutters reached over 160,000 people spread across 46 states!
But that’s not all. In addition to their adventurous travels, Peanutters receive an annual salary alongside full-time benefits, meal and travel allowances, and a chance to apply for full-time positions within Hormel Foods after their run.
Whether it’s the thrill of exploration or the joy of meeting new people, the role of a Peanutter is a unique opportunity that will lead to incredible stories and lifelong memories. If this sounds like your kind of gig and you’re ready to jump in with both feet (and both hands full of peanuts), head over to BeAPeanutter.com and seize your chance to make this whimsical journey a reality!
Founded in 1906, the PLANTERS® brand has provided beloved snacking options for over a century. Offering everything from salted and honey-roasted peanuts to mixed nut snacks, PLANTERS® has something for everyone craving that crunchy goodness. Now under the ownership of Hormel Foods Corporation since 2021, the brand continues to thrive, bringing joy and delightful experiences to peanut lovers everywhere. Don't miss your chance to be part of this whimsical journey that celebrates the fun in life, one nut at a time!
Topics Consumer Products & Retail）
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