Sunstar Collaborates with Benesse to Launch Shima-Kun Tooth Brushing Project in Preschools
Project Overview: Shima-Kun Tooth Brushing Initiative
Sunstar Group's brand SODATECO, dedicated to establishing a healthy foundation for children through mouth and stomach care, has partnered with Benesse Corporation's educational brand Kodomo Challenge. This collaboration aims to implement the Shima-Kun Tooth Brushing Project in approximately 15,000 preschools across Japan.
Starting in May 2025, SODATECO will distribute the "Brush Up with Shima-Kun! Tooth Brushing Support Set" to support proper tooth brushing habits. Additionally, all participants will receive the "SODATECO Children’s Toothbrush (for ages 3-5)" at no cost. This initiative is designed to help children develop enjoyable and effective dental hygiene habits, ensuring lifelong oral health.
The Importance of Dental Health
Maintaining oral health is crucial for overall well-being, especially during early childhood, known as the
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