#Saudi Arabia #Riyadh #Globant #Adobe #Red Sea Global

Revolutionary Partnership to Enhance Visitor Experiences

In an exciting development for the travel industry, Red Sea Global has announced a strategic partnership with Adobe and Globant, aimed at delivering exceptional digital experiences for guests visiting Saudi Arabia's stunning destination, the Red Sea. This collaboration focuses on creating a personalized online journey through VisitRedSea.com, enhancing how potential visitors engage with information about the region.

Personalization Powered by AI Technology

Adobe's advanced AI technology plays a pivotal role in this initiative. By leveraging Adobe Experience Manager, the platform will ensure visitors receive tailored communications that resonate with their interests and previous interactions. This personalized experience applies throughout every stage of the travel journey—beginning from trip planning right through to their arrival at the resort and beyond.

Sultan Moraished, Group Head of Technology and Corporate Excellence at Red Sea Global, emphasized the necessity of a digital experience that mirrors the captivating landscapes and luxurious amenities the Red Sea has to offer. "We wanted VisitRedSea.com to have the same breathtaking allure that guests experience when they visit in person," he stated.

Stunning Visuals and Engaging Content

The Red Sea Global team is utilizing Adobe Experience Cloud to create visually stunning content that truly captures the beauty of the Red Sea’s islands and beaches. As visitors explore VisitRedSea.com, they will be greeted with magnificent visuals that showcase the unique attributes of this emerging destination. Luc Dammann, President of EMEA at Adobe, articulated how Adobe’s technology can transform potential visitors' online experiences, setting new industry standards for an engaging digital journey.

A Seamless Journey from Research to Booking

With Adobe and Globant’s collaborative efforts, Red Sea Global strives to unify content, data, and AI in a manner that allows for context-aware experiences. From when users initially start researching about the Red Sea, to planning their itineraries and completing their bookings, the Integrated Visitor Experiences aim to create a cohesive, user-friendly platform.

Federico Pienovi, CEO of New Markets at Globant, explained that the purpose of the Connected Visitor Experience is to deliver tangible value while enhancing the overall visitor experience to a world-class standard. By amalgamating data, AI, and advanced technology, the partnership is constructing a robust ecosystem that operates seamlessly from start to finish.

Setting a New Standard in Luxury Travel

The collaboration is focused on showcasing how responsible development can elevate both communities and the environment, positioning Red Sea Global at the forefront of the luxury travel market. With locations like The Red Sea, which welcomed its first guests in 2023, and AMAALA, expected to open in 2025, the initiative signals the emergence of new travel trends reflecting sustainability and luxury.

Conclusion

In summary, the partnership between Red Sea Global, Adobe, and Globant marks a significant leap forward in the luxury travel sector. Visitors to the site will enjoy highly personalized content and communications that align with their interests, while also fostering greater engagement with the Red Sea’s rich offerings. As Red Sea Global seeks to raise the benchmark for luxury travel experiences worldwide, this digital transformation represents a vital step toward achieving that vision.