#Japan #Tokyo #Aeon Retail #Local My Basket #Eco-friendly Shopping

Aeon Retail's Sustainability Initiative: The Launch of Local My Basket

Aeon Retail, a prominent company in the South Kanto region, has announced an exciting new addition to its eco-friendly initiatives: the 2026 model of the Local My Basket. This initiative coincides with Environmental Month in June, and aims to enhance sustainable practices across Tokyo, Kanagawa, Chiba, and Yamanashi. Commencing from May 28, the unique design of this basket will feature themes, logos, and mascot characters representing each of these areas, available in a limited quantity across 88 locations including Aeon and Aeon Style stores.

The Local My Basket is not just a reusable shopping basket; it's a sustainable shopping solution that encourages customers to bring their own containers, eliminating the need for plastic bags at checkout. The initiative began in 2000, making Aeon a pioneer in promoting the use of reusable bags in retail.

In 2019, Aeon collaborated with Yokohama City as part of its Environmental Month project, leading to the successful introduction of Local My Baskets. After discussions with local governments, this initiative expanded to its current implementation in Tokyo, Kanagawa, Chiba, and Yamanashi in 2023. This collaborative effort focuses on local community engagement to reduce plastic waste effectively.

To date, Aeon Retail has sold approximately 37,000 Local My Baskets across various regions, demonstrating the community's support and commitment to eco-friendly practices. The company is devoted to continuing its mission of proposing sustainable shopping styles while actively addressing environmental issues together with its customers.

Sales Details

• - Sales Period: Starting from May 28, 2026, limited quantities available.
• - Participating Stores: 88 stores in Tokyo, Kanagawa, Chiba, and Yamanashi, including Aeon and Aeon Style outlets.
• - Items: Five designs representing Tokyo, Kanagawa, Yokohama City, Chiba, and Yamanashi.
• - Pricing: Base price at 362 yen (tax included 398.20 yen).

- Note: Some materials include recycled plastics.
- Note: Single item purchases will round down to eliminate decimal points.

Highlights of the Local My Basket Designs

1. Yokohama City
- Participating Stores: 13 Aeon and Aeon Style outlets in Yokohama.
- Quantity: 950 baskets available.
- Design: Inspired by the Yokohama Green Expo 2027, showcasing flowers, greenery, and iconic structures from the Minato Mirai area, symbolizing harmony with nature and a sustainable future.

2. Chiba Prefecture
- Participating Stores: 39 outlets in Chiba.
- Quantity: 4,000 baskets available.
- Design: Featuring the beloved mascot Chiba-kun, this design aims to promote the upcoming World Soccer Championship, capturing a vibrant and friendly essence.

3. Kanagawa Prefecture
- Participating Stores: 15 locations excluding Yokohama.
- Quantity: 2,000 baskets available.
- Design: Incorporating the logo of the Kanagawa Plastic Waste Zero Declaration, this design promotes individual and collective actions to eliminate ocean plastic waste.

4. Tokyo
- Participating Stores: 19 stores including Aeon, Aeon Style, and The Big in Tokyo.
- Quantity: 1,500 baskets available.
- Design: This basket advocates for ethical consumption, featuring smiling children to visualize a sustainable and beautiful future for both the Earth and Tokyo.

5. Yamanashi Prefecture
- Participating Stores: 2 locations, Aeon Otsuki, and Aeon Style Kofu Showa.
- Quantity: 250 baskets available.
- Design: Featuring the tourism ambassador Takeda Hishimaru and the Yamanashi Plastics Smart logo, it emphasizes the importance of reducing plastic waste.

Efficient Shopping with My Basket and Register Go

With the combination of Register Go and My Basket, customers are offered a seamless shopping experience without the hassle of item registration at checkout or transferring products.

Aeon Retail remains dedicated to transforming shopping behaviors and reducing environmental footprints while fostering community collaboration and awareness around eco-conscious practices.