Kawajima Town Launches Collaboration with Oikura for Recycling Initiative

Kawajima Town and Oikura: A Sustainable Future in Recycling

Kawajima Town, located in Saitama Prefecture, has officially begun its collaboration with Market Enterprise, a company based in Tokyo’s Chuo Ward, to address community challenges through a comprehensive recycling initiative. This partnership, launching on January 28, 2026, aims at forming a circular economy by utilizing the waste management platform, Oikura. Together, they aspire to facilitate the reuse of unwanted items instead of discarding them, supporting Kawajima's goals for waste reduction and environmental sustainability.

Context and Background

Kawajima Town is experiencing significant challenges driven by increased waste disposal costs and a growing elderly population, which complicates household waste management for residents. While the town has implemented a waste collection system for large items via advance requests, many residents struggle to transport their larger and heavier items to collection points. In response, Kawajima has recognized the need for better education and promotion of reuse activities.

On the other hand, Market Enterprise is committed to the principles of sustainability and recycling through its online platform. Known for its vision of achieving a sustainable society as a leading optimization trading firm, the company has been actively participating in various initiatives aimed at fostering social responsibility and public-private collaborations towards the Sustainable Development Goals (SDGs). Such efforts include involvement in the