#China #Guangzhou #WALOVI #LEGEND-KING #LEMULI

WALOVI Launches Innovative Health-Conscious Beverages

On August 10, 2026, WALOVI introduced two groundbreaking products in Guangzhou, China, marking a new chapter in the natural plant-based drink industry. As a leading name in plant-based beverages for several years, WALOVI aims to meet the rising demand for natural and healthy consumption.

Introducing LEGEND-KING and LEMULI

The star products of the launch were the LEGEND-KING natural energy electrolyte drink and the LEMULI natural berry composite juice. These new additions reflect WALOVI's commitment to health, quality, and innovation.

LEGEND-KING

LEGEND-KING is a pioneering energy drink that stands out as the first A+++ clean-label product. It delivers natural energy drawn from ginseng and coffee bean extracts, free from taurine and synthetic caffeine. With its low sugar content, LEGEND-KING is designed to refresh and hydrate individuals, making it an ideal companion for various daily activities, including work, study, sports, and gaming.

Global brand ambassador Li Yunrui, a young actor, shared his experience with LEGEND-KING, indicating that it has been a consistent part of his routine. Additionally, the drink was promoted through the King Hero Rider initiative, recognizing young motocross champions, thus establishing LEGEND-KING as a beacon of courage and ambition for aspiring youth.

LEMULI

Targeting children's health, LEMULI combines blueberries and raspberries, both rich in anthocyanins, and is crafted without artificial flavors, colors, or preservatives. This clean-label option appeals to health-conscious parents looking for nutritious choices for their children.

Elegant Design and Eco-Friendly Packaging

The new product launch also showcased WALOVI's redesigned packaging, inspired by traditional Eastern aesthetics and the natural curves of bamboo. This new bottle design signifies the brand's dedication to durability and the environment, while also representing vitality and a heroic spirit. Brand ambassador Zhang Linghe praised the design for encapsulating an “upward life force,” aligning with the brand's vision of promoting a healthy lifestyle.

The Market Trend and WALOVI's Expansion Strategy

According to recent Ipsos data, the penetration of plant-based beverages has significantly increased, rising from 45% to 70% in 2025. With 96% of consumers prioritizing natural ingredients and functional benefits, WALOVI is responding to these trends by redefining the drinking experience.

Ye Jizeng, Vice President of Guangzhou WALOVI Great Health Industry Co., Ltd., outlined three key shifts in consumer behavior: the tendency to scrutinize labels, the demand for targeted health solutions, and the expectation of value beyond basic additive-free claims.

WALOVI is now expanding its market footprint, appointing renowned personalities like Erling Haaland and Zhang Linghe as ambassadors to enhance its appeal. The brand's focus is on strengthening its presence in Southeast Asia while broadening local distribution channels, ultimately aiming to integrate natural plant-based beverages into the lifestyle of the younger generation.

Through these strategic initiatives, WALOVI is poised to lead the evolution of healthy eating habits, steering towards an age where natural plant beverages become the norm in everyday life.